nypost.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +1%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 183 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• 1 image over 500 KB

  logos.png weighs 708 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• Page weight: 3.8 MB

  3.8 MB

  Your homepage downloads 3.8 MB on a phone, 814 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (708 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.1 g of CO₂ per visit

  1.08 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 130.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Hidden but focusable

  3 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• Frames without titles

  3 frames have no title, so screen-reader users cannot tell what they contain.

  Elements (3)

• 3 tap targets too small

  3 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 257 links without text

  257 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (2)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 537 internal links, 133 external

  The homepage links to 537 pages on nypost.com and 133 external pages.

• robots.txt blocks 3 AI answer engine crawlers

  3 of 6

  Your robots.txt shuts out Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  View source

• No llms.txt

  There is no https://nypost.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 4 crawlers

  robots.txt blocks ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 318 words of copy

  The homepage carries about 318 words of visible text.

• 10 trackers load before any consent

  10

  Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 5 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 40 cookies set on arrival

  40

  Opening the homepage sets 40 cookies, 1 of them by other companies (measured from a US location before any click).

• 101 other companies contacted

  Loading the homepage contacts 101 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.