obliphica.com website review

Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

3 images could be 122 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

About 498 KiB of JavaScript is downloaded but never used on this page.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

1 long task block the main thread while loading, the longest for 327 ms. During a long task the page ignores taps.

A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 46 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, POWr and b-cdn.net and others), adding 731 KiB and 215 ms of main-thread time.

8 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

7 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smooth &”.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 215 requests on a phone: scripts 1,000 KiB (67), other files 872 KiB (129) and images 237 KiB (5). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

9 elements hidden from screen readers can still receive keyboard focus.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is 93 characters, so Google will cut it off around 60: “Obliphica Professional | Seaberry Hair Care for Silky, Healthy Hair — Obliphica Professio…”.

There are 2 <h1> headlines (“Obliphica Professional®” and “Obliphica Professional®”). One clear main headline is easier for people and search engines.

Your meta description is 289 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 104 pages on obliphica.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://obliphica.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://obliphica.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://obliphica.com/collections/best-sellers, https://obliphica.com/collections/heat-protectants, https://obliphica.com/collections/styling-protectants, https://obliphica.com/collections/haircare-tools, https://obliphica.com/customer_authentication/redirect and https://obliphica.com/collections/fine-to-medium and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://obliphica.com/collections/best-sellers/products/seaberry-shampoo-fine-to-medium, whose canonical is https://obliphica.com/products/seaberry-shampoo-fine-to-medium. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://obliphica.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 725 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.