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ocab.se website review

Visit site (opens in a new tab)Reviewed 3 November 202619 issues · 81 checks

This review found 19 issues worth fixing on ocab.se, 4 of them high impact, across 81 checks. The most urgent: form elements should have a visible label (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.1 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20261.6 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
188 ms101 msMay 16Oct 31111 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026128 ms
May 30, 2026121 ms
Jun 6, 2026122 ms
Jun 13, 2026120 ms
Jun 20, 2026120 ms
Jun 27, 2026121 ms
Jul 4, 2026116 ms
Jul 11, 2026119 ms
Jul 18, 2026120 ms
Jul 25, 2026118 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026127 ms
Aug 22, 2026127 ms
Aug 29, 2026129 ms
Sep 5, 2026129 ms
Sep 12, 2026133 ms
Sep 19, 2026154 ms
Sep 26, 2026165 ms
Oct 3, 2026178 ms
Oct 10, 2026173 ms
Oct 17, 2026143 ms
Oct 24, 2026121 ms
Oct 31, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ocab.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ocab.se at 0.4 s0.4 s
  2. ocab.se at 0.8 s0.8 s
  3. ocab.se at 1.1 s1.1 s
  4. ocab.se at 1.5 s1.5 s
  5. ocab.se at 1.9 s1.9 s
  6. ocab.se at 2.3 s2.3 s
  7. ocab.se at 2.6 s2.6 s
  8. ocab.se at 3.0 s3.0 s

Speed

7 to fix78
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 752 KiB and 1.0 s of main-thread time.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 263 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).

  • Google Tag Manager adds 541 ms

    541 ms

    Google Tag Manager costs a phone 541 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 401 ms. During a long task the page ignores taps.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    211 KiB

    About 211 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    24 KiB

    1 image could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 128 ms

    128 ms

    Your server sent the HTML in 128 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Total Blocking Time: 476 ms

    476 ms

    Scripts block taps and scrolling for 476 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “OCAB”.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 613 ms

    613 ms

    Real visitors wait 613 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 39.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.2 MB in 73 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 73 requests on a phone: scripts 811 KiB (31), images 236 KiB (16) and fonts 60 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10096
  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 114 internal links, 10 external

    The homepage links to 114 pages on ocab.se and 10 external pages.

8 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Ocab hjälper privatpersoner, företag och försäkringsbolag med skadeservice, sanering, fukt, inomhusmiljö och skadedjur …”.

  • One H1 headline

    Your main headline reads: “Vi förebygger, åtgärdar och sanerar i hela Sverige – för en hållbar framtid”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Ocab | Skadeservice, sanering och skadedjur i hela Sverige”.

  • Canonical URL set

    The canonical URL is https://www.ocab.se/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ocab.se/wp-sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (904 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ocab.se/llms.txt (5 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ocab.se/kontakt/hitta-ditt-servicekontor, whose canonical is https://www.ocab.se/servicekontor. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    140 of 141 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 729 words of copy

    The homepage carries about 729 words of visible text.

5 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ocab.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Asoderland

Upkeep, stack, hiring and company data from programmable.info

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