oddgiraffe.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 3.0 s

  3.0 s

  Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Tap response (INP) got 29% slower for real visitors

  +29%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user FCP: 2.3 s

  2.3 s

  Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

• Largest content (LCP) got 16% slower for real visitors

  +16%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.8 MB

  4.8 MB

  Your homepage downloads 4.8 MB on a phone, 963 KiB of it images (19%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Asset_79_1_15dd1452-0351-485e-9631-21098efd77e0.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 7 images in older formats

  7 images (873 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• About 1.4 g of CO₂ per visit

  1.37 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 5 buttons without a name

  5 buttons have no accessible name, so screen readers announce just “button”.

  Elements (3)

• ARIA attributes must conform to valid values (1 element)

  ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 22 tap targets too small

  22 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Hidden but focusable

  4 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• Zoom is disabled

  The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  Elements (2)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 16 links without text

  16 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h4, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  View sourceElements (3)

• Meta description is short (47 characters)

  Your meta description is only 47 characters: “300+ designs to personalise & make it your own!”. 70 to 160 characters is enough to sell the click.

  View source

• 236 internal links, 9 external

  The homepage links to 236 pages on oddgiraffe.com and 9 external pages.

• Organization data is thin (3 of 6 facts)

  Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  View source

• 1 page without a title

  https://oddgiraffe.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  https://oddgiraffe.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 4 pages share a title

  https://oddgiraffe.com/collections/photobooks, https://oddgiraffe.com/collections/photobooks/SPB, https://oddgiraffe.com/collections/photobooks/MPB and https://oddgiraffe.com/collections/photobooks/LPB all use the title “Photobooks: Custom Photo Album, Memory Book, Keepsake”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (4)

• 4 pages without a meta description

  https://oddgiraffe.com/customer_authentication/redirect, https://oddgiraffe.com/pages/starbucks, https://oddgiraffe.com/pages/drawn and https://oddgiraffe.com/pages/planners have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (4)

• 4 pages share a meta description

  https://oddgiraffe.com/collections/photobooks, https://oddgiraffe.com/collections/photobooks/SPB, https://oddgiraffe.com/collections/photobooks/MPB and https://oddgiraffe.com/collections/photobooks/LPB use the same meta description. A description written for each page earns more clicks.

• 3 links to non-canonical URLs

  Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://oddgiraffe.com/collections/photobooks/SPB, whose canonical is https://oddgiraffe.com/collections/photobooks/spb. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (3)

• 6 pages without an H1

  https://oddgiraffe.com/customer_authentication/redirect, https://oddgiraffe.com/pages/nykaa, https://oddgiraffe.com/pages/starbucks, https://oddgiraffe.com/pages/drawn, https://oddgiraffe.com/pages/planners and https://oddgiraffe.com/pages/starbucks-back-to-campus have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

• 107 small tap targets

  107 of 125 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 648 words of copy

  The homepage carries about 648 words of visible text.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 20 cookies set on arrival

  20

  Opening the homepage sets 20 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 32 other companies contacted

  Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.