oddmuse.co.uk website review

The page has 3,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

34 files are served with short cache lifetimes, so returning visitors download them again (219 KiB).

A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

4 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Klaviyo costs a phone 186 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 25 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, visually.io and JSDelivr CDN and others), adding 971 KiB and 430 ms of main-thread time.

13 KiB could be saved by minifying JavaScript.

About 140 KiB of JavaScript is downloaded but never used on this page.

5 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 409 requests on a phone: other files 1.2 MB (203), scripts 999 KiB (123) and images 799 KiB (19). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example CAMPAIGN_FRINGE_CARDIGAN_SAGE_5.jpg at 1,200 px wide, shown at 342 px. Resized copies would save about 46 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

4 visible links have no text or label, so screen readers cannot say where they go.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 251 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 211 pages on oddmuse.co.uk and 10 external pages.

https://oddmuse.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://oddmuse.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://oddmuse.co.uk/en-us/collections/party and https://oddmuse.co.uk/collections/party all use the title “Party – Odd Muse”. Search engines can't tell which page to show for a search, so each competes with the others.

https://oddmuse.co.uk/customer_authentication/redirect and https://oddmuse.co.uk/en-us/pages/shipping-and-delivery have no meta description, so Google writes the search snippet from whatever text it finds.

https://oddmuse.co.uk/en-us/collections/party and https://oddmuse.co.uk/collections/party use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://oddmuse.co.uk/en-us/collections/occasion-wear/Dresses, whose canonical is https://oddmuse.co.uk/en-us/collections/occasion-wear/dresses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://oddmuse.co.uk/customer_authentication/redirect, https://oddmuse.co.uk/en-us/pages/shipping-and-delivery, https://oddmuse.co.uk/en-us/collections/whats-new, https://oddmuse.co.uk/en-us/collections/chic-right-now, https://oddmuse.co.uk/en-us/collections/back-in-stock and https://oddmuse.co.uk/en-us/collections/best-sellers and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://cdn.klaviyomail.com/company/RgDwyw/images/233f02c7-9818-4507-b9bf-9487f0c041b3.jpeg.

9 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 828 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.