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oglethorpe.edu website review

Visit site (opens in a new tab)Reviewed 4 November 202622 issues · 77 checks

This review found 22 issues worth fixing on oglethorpe.edu, 5 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
141 ms100 msMay 16Oct 31131 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026112 ms
May 23, 2026111 ms
May 30, 2026106 ms
Jun 6, 2026109 ms
Jun 13, 2026107 ms
Jun 20, 2026105 ms
Jun 27, 2026111 ms
Jul 4, 2026105 ms
Jul 11, 2026105 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026110 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026114 ms
Aug 29, 2026121 ms
Sep 5, 2026125 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026132 ms
Oct 3, 2026132 ms
Oct 10, 2026131 ms
Oct 17, 2026132 ms
Oct 24, 2026136 ms
Oct 31, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oglethorpe.edu (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oglethorpe.edu at 0.6 s0.6 s
  2. oglethorpe.edu at 1.2 s1.2 s
  3. oglethorpe.edu at 1.8 s1.8 s
  4. oglethorpe.edu at 2.3 s2.3 s
  5. oglethorpe.edu at 2.9 s2.9 s
  6. oglethorpe.edu at 3.5 s3.5 s
  7. oglethorpe.edu at 4.1 s4.1 s
  8. oglethorpe.edu at 4.7 s4.7 s

Speed

3 to fix72
  • Improve image delivery

    3.8 s · 3.2 MB

    9 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • 1,741 HTML elements

    The page has 1,741 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 70 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOU BELONG AT OGLETHORPE We are Atlanta’s premier undergrad…”.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 112 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 7.0 s

    7.0 s

    The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 656 ms

    656 ms

    Real visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 7 ms

    7 ms

    Scripts block the page for only 7 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 14.2 MB in 19 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 19 requests on a phone: media 7.5 MB (2), images 6.5 MB (13) and HTML 85 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 4.0 g of CO₂ per visit

    4.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.01 g of CO₂e: 481.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix84
  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (2 elements).

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (2 elements).

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Oglethorpe University | Top Liberal Arts College in Atlanta - Oglethorpe University”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 231 internal links, 79 external

    The homepage links to 231 pages on oglethorpe.edu and 79 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Explore Oglethorpe University, a top liberal arts college in Atlanta. Discover majors, campus life and admissions info—…”.

  • Canonical URL set

    The canonical URL is https://oglethorpe.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://oglethorpe.edu/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://oglethorpe.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,105 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 2 pages share a meta description

    https://oglethorpe.edu/admission/apply/first-year and https://oglethorpe.edu/admission/apply/readmission use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://oglethorpe.edu/visits-events, whose canonical is https://oglethorpe.edu/admission/visits-events. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://oglethorpe.edu/es has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://oglethorpe.edu/visits-events took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 36 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 549 words of copy

    The homepage carries about 549 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LATEST: Apply now for Fall 2027!”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “LATEST: Apply now for Fall 2027!”, “APPLY” and “REQUEST INFO”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oglethorpe.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Employees
231
Founded
1835
Headquarters
Brookhaven

Upkeep, stack, hiring and company data from programmable.info

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