Website review, no card needed

ogs.it logo

ogs.it website review

Visit site (opens in a new tab)Reviewed 31 October 202637 issues · 81 checks

This review found 37 issues worth fixing on ogs.it, 9 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s1.1 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.2 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.2 s
Sep 26, 20262.9 s
Oct 3, 20262.6 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
136 ms108 msMay 9Oct 24112 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026116 ms
May 16, 2026116 ms
May 23, 2026115 ms
May 30, 2026115 ms
Jun 6, 2026119 ms
Jun 13, 2026119 ms
Jun 20, 2026117 ms
Jun 27, 2026119 ms
Jul 4, 2026120 ms
Jul 11, 2026127 ms
Jul 18, 2026132 ms
Jul 25, 2026128 ms
Aug 1, 2026127 ms
Aug 8, 2026132 ms
Aug 15, 2026130 ms
Aug 22, 2026132 ms
Aug 29, 2026133 ms
Sep 5, 2026132 ms
Sep 12, 2026131 ms
Sep 19, 2026133 ms
Sep 26, 2026128 ms
Oct 3, 2026121 ms
Oct 10, 2026116 ms
Oct 17, 2026111 ms
Oct 24, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ogs.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ogs.it at 0.4 s0.4 s
  2. ogs.it at 0.8 s0.8 s
  3. ogs.it at 1.1 s1.1 s
  4. ogs.it at 1.5 s1.5 s
  5. ogs.it at 1.9 s1.9 s
  6. ogs.it at 2.3 s2.3 s
  7. ogs.it at 2.6 s2.6 s
  8. ogs.it at 3.0 s3.0 s

Speed

6 to fix77
  • Improve image delivery

    1.3 s · 5.0 MB

    20 images could be 5.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Use efficient cache lifetimes

    3.3 MB

    10 files are served with short cache lifetimes, so returning visitors download them again (3.3 MB).

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    300 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1,893 HTML elements

    The page has 1,893 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    110 KiB

    About 110 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

  • 1 third-party service on the page

    1 third-party service load with your homepage (italia.it), adding 66 KiB and 16 ms of main-thread time.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 152 ms of it running JavaScript. That is comfortably low.

  • Server response: 65 ms

    65 ms

    Your server sent the HTML in 65 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest content (LCP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 4.0 s

    4.0 s

    Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “tonni”. Most of its time is resource load delay (1.7 s).

  • Cumulative Layout Shift: 0.192

    0.192

    The layout shifts by 0.192 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 4.5 s

    4.5 s

    The page becomes fully interactive after 4.5 s. Good is under 3.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 116 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

6 to fix19
  • Page weight: 6.3 MB in 30 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 30 requests on a phone: images 5.9 MB (20), scripts 191 KiB (2) and fonts 102 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 15 images far larger than shown

    3.0 MB

    15 images are downloaded at several times the size a phone draws them, for example Boa Mambo.png at 1,200 px wide, shown at 314 px. Resized copies would save about 3.0 MB.

  • 2 images over 500 KB

    2 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.

  • 18 images in older formats

    18 images (5.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    OGS_header_1920x540_mari_oceani.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (319 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9392
  • Interactive controls must not be nested (9 elements)

    Interactive controls must not be nested: 9 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (93 elements)

    All page content should be contained by landmarks: 93 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Homepage | OGS | Istituto Nazionale di Oceanografia e di Geofisica Sperimentale”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 176 internal links, 27 external

    The homepage links to 176 pages on ogs.it and 27 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “OGS | Istituto Nazionale di Oceanografia e di Geofisica Sperimentale”.

  • Canonical URL set

    The canonical URL is https://www.ogs.it/it.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ogs.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.ogs.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,131 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix69
  • 1 linked page hidden from search

    https://www.ogs.it/user is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages share a title

    https://www.ogs.it/it, https://www.ogs.it/it/node and https://www.ogs.it/en/node all use the title “Homepage | OGS | Istituto Nazionale di Oceanografia e di Geofisica Sp…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.ogs.it/it/node, https://www.ogs.it/en/node and https://www.ogs.it/user have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://www.ogs.it/it/visione-missione-e-valori, https://www.ogs.it/it/organizzazione, https://www.ogs.it/it/onorificenze and https://www.ogs.it/it/infrastrutture-di-ricerca-e-laboratori-oceanografici use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.ogs.it/it/node, whose canonical is https://www.ogs.it/it. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.ogs.it/user has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 131 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    44 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 937 words of copy

    The homepage carries about 937 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Matomo.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ogs.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Analytics
Matomo
Hosting
Asn Idc T.No.Om.I.Nc

Company

Headquarters
Sgonico

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on ogs.it, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25