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ohbabyboxes.com website review

Visit site (opens in a new tab)Reviewed 9 November 202646 issues · 92 checks

This review found 46 issues worth fixing on ohbabyboxes.com, 15 of them high impact, across 92 checks. The most urgent: page weight: 57.9 MB in 473 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
125 ms81 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202688 ms
Jun 6, 202689 ms
Jun 13, 2026101 ms
Jun 20, 2026117 ms
Jun 27, 2026120 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026104 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202696 ms
Aug 15, 2026104 ms
Sep 12, 202698 ms
Sep 19, 202696 ms
Sep 26, 202689 ms
Oct 3, 202687 ms
Oct 10, 202686 ms
Oct 17, 202689 ms
Oct 24, 202692 ms
Oct 31, 202694 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ohbabyboxes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ohbabyboxes.com at 0.9 s0.9 s
  2. ohbabyboxes.com at 1.9 s1.9 s
  3. ohbabyboxes.com at 2.8 s2.8 s
  4. ohbabyboxes.com at 3.8 s3.8 s
  5. ohbabyboxes.com at 4.7 s4.7 s
  6. ohbabyboxes.com at 5.6 s5.6 s
  7. ohbabyboxes.com at 6.6 s6.6 s
  8. ohbabyboxes.com at 7.5 s7.5 s

Speed

11 to fix44
  • Reduce unused JavaScript

    3.6 s · 989 KiB

    About 989 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.4 s

    A phone's processor spends 7.4 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Clarity and Google Tag Manager and others), adding 55.7 MB and 1.9 s of main-thread time.

  • Shopify adds 181 ms

    181 ms

    Shopify costs a phone 181 ms of main-thread work and 53.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 1.1 MB

    19 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • hcaptcha.com adds 796 ms

    796 ms

    hcaptcha.com costs a phone 796 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    800 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused CSS

    350 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 350 ms faster on a phone.

  • Clarity adds 261 ms

    261 ms

    Clarity costs a phone 261 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 210 ms

    210 ms

    Google Tag Manager costs a phone 210 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 148 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (148 KiB).

  • Legacy JavaScript

    150 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 34.7 s

    34.7 s

    The page becomes fully interactive after 34.7 s. Good is under 3.8 s.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 557 ms

    557 ms

    Scripts block taps and scrolling for 557 ms in total while the page loads. Good is under 200 ms.

  • 42 images without width and height

    42 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.116

    0.116

    The layout shifts by 0.116 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 474 ms

    474 ms

    Real visitors wait 474 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 57.9 MB in 473 requests

    57.9 MB

    Your homepage downloads 57.9 MB in 473 requests on a phone: media 50.8 MB (5), scripts 2.5 MB (123) and images 2.2 MB (47). Under 2 MB keeps phones on slow connections fast.

  • 14 images below the first screen load straight away

    14 images further down the page (1,018 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 8 images far larger than shown

    156 KiB

    8 images are downloaded at several times the size a phone draws them, for example img1.png at 1,100 px wide, shown at 356 px. Resized copies would save about 156 KiB.

  • About 16.4 g of CO₂ per visit

    16.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 16.40 g of CO₂e: 1968.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

12 to fixGoogle 8084
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    8 elements hidden from screen readers can still receive keyboard focus.

  • ARIA input fields must have an accessible name (3 elements)

    ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 15 images without alt text

    15 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (304 characters)

    Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • 37 internal links, 14 external

    The homepage links to 37 pages on ohbabyboxes.com and 14 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Oh Baby Boxes”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Oh Baby Boxes | The #1 pregnancy & postpartum box”.

  • Canonical URL set

    The canonical URL is https://ohbabyboxes.com/.

  • Structured data in place

    Structured data found: FAQPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ohbabyboxes.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,501 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ohbabyboxes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 1 linked page hidden from search

    https://ohbabyboxes.com/pages/terms-and-conditions is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    https://ohbabyboxes.com/collections/all, https://ohbabyboxes.com/pages/faq, https://ohbabyboxes.com/pages/about, https://ohbabyboxes.com/pages/how-it-works, https://ohbabyboxes.com/pages/contact and https://ohbabyboxes.com/pages/subscribe have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://ohbabyboxes.com/products/oh-baby-boxes-pregnancy-postpartum-box-month-to-month and https://ohbabyboxes.com/products/oh-baby-boxes-pregnancy-postpartum-gift-box-month-to-month use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://ohbabyboxes.com/products/oh-baby-boxes-pregnancy-postpartum-box-month-to-month, https://ohbabyboxes.com/products/oh-baby-boxes-pregnancy-postpartum-gift-box-month-to-month, https://ohbabyboxes.com/pages/faq, https://ohbabyboxes.com/pages/about, https://ohbabyboxes.com/pages/contact and https://ohbabyboxes.com/pages/subscribe have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 14-field form

    Your longest form asks for 14 fields (5 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 441 words of copy

    The homepage carries about 441 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Subscribe” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ohbabyboxes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Forms · Accessez · nfcube.com · rechargecdn.com · klaviyo.com · chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 46 issues on ohbabyboxes.com, including 18 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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