ohlaura.co.uk website review

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

A phone's processor spends 2.2 s on main-thread work while loading, 672 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,656 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Shopify, cloudfront.net and nfcube.com and others), adding 402 KiB and 231 ms of main-thread time.

10 images could be 227 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

4 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB JavaScript is shipped twice across bundles.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “stationery designed for neurodivergent and busy brains SHOP…”.

The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

47 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.4 MB in 212 requests on a phone: images 2.0 MB (31), other files 745 KiB (83) and scripts 459 KiB (63). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example little_sketchy_logo_931dbc6b-0c65-4ca5-b4c1-b2b1e8ce9f68.png at 500 px wide, shown at 86 px. Resized copies would save about 68 KiB.

2 images further down the page (117 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

15 elements hidden from screen readers can still receive keyboard focus.

51 images have no alt text, which hurts accessibility and image search.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 20 characters: “Oh, Laura – Oh Laura”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “stationery designed for neurodivergent and busy b…”). One clear main headline is easier for people and search engines.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links have no real href, so search engines can't follow them.

The homepage links to 165 pages on ohlaura.co.uk and 8 external pages.

https://ohlaura.co.uk/collections/all, https://ohlaura.co.uk/collections/new-in-1, https://ohlaura.co.uk/collections/stationery, https://ohlaura.co.uk/collections/bookmarks, https://ohlaura.co.uk/collections/cards and https://ohlaura.co.uk/collections/keyboard-planners and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://ohlaura.co.uk/collections/all, https://ohlaura.co.uk/collections/stationery and https://ohlaura.co.uk/collections/bookmarks took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

46 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'className')”.

Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 485 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.