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ohora.com website review
Visit site (opens in a new tab)Reviewed 9 November 202649 issues · 110 checks
This review found 49 issues worth fixing on ohora.com, 20 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #75,727 of 84,593 reviewed websitesbeats 9%
- #40,411 of 42,815 online storesbeats 5%
- #36,453 of 38,156 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 161 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 165 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 166 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 186 ms |
| Sep 5, 2026 | 186 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 195 ms |
| Oct 3, 2026 | 213 ms |
| Oct 10, 2026 | 271 ms |
| Oct 17, 2026 | 376 ms |
| Oct 24, 2026 | 491 ms |
| Oct 31, 2026 | 540 ms |
| Nov 7, 2026 | 490 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.7 s
5.5 s
7.4 s
9.2 s
11.0 s
12.9 s
14.7 s
ohora.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
8.3 s · 1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.3 s faster on a phone.
Use efficient cache lifetimes
4.3 s · 813 KiB43 files are served with short cache lifetimes, so returning visitors download them again (813 KiB).
Render-blocking requests
2.4 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Main-thread work: 16.1 s
A phone's processor spends 16.1 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
1.1 s · 145 KiBAbout 145 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,802 HTML elements
The page has 4,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Hotjar and Google Tag Manager and others), adding 2.5 MB and 1.9 s of main-thread time.
Improve image delivery
250 ms · 1.2 MB19 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.2 s. During a long task the page ignores taps.
Shopify adds 738 ms
738 msShopify costs a phone 738 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 87 KiBPolyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Hotjar adds 352 ms
352 msHotjar costs a phone 352 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 230 ms
230 msGoogle Tag Manager costs a phone 230 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 210 ms
210 msZenDesk costs a phone 210 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 117 ms
117 msKlaviyo costs a phone 117 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
140 ms · 28 KiB28 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 902 ms
902 msReal visitors wait 902 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 52.4 s
52.4 sYour largest element takes 52.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Cuticle_Nail_Oil_Pen_main_bn_MO_d8b4f12f-dbcb-4496-85b0-648…”.
Speed Index: 24.8 s
24.8 sVisually, the page fills in at 24.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 53.3 s
53.3 sThe page becomes fully interactive after 53.3 s. Good is under 3.8 s.
Total Blocking Time: 2.7 s
2.7 sScripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 219% slower for real visitors
+219%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 161 ms to 490 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 10.5 MB in 443 requests
10.5 MBYour homepage downloads 10.5 MB in 443 requests on a phone: images 5.1 MB (78), scripts 3.8 MB (181) and other files 1.1 MB (138). Under 2 MB keeps phones on slow connections fast.
About 3.0 g of CO₂ per visit
2.99 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.99 g of CO₂e: 358.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (8 elements)
ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 H1 headlines
There are 6 <h1> headlines (“”, “Veterans Day Free Shipping” and “Finally Here. Your Nail Care Essential.”). One clear main headline is easier for people and search engines.
311 internal links, 10 external
The homepage links to 311 pages on ohora.com and 10 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Empowering self-expression through innovative, high-quality gel nail strips. Discover salon-quality nails at home, made…”.
Title: 50 characters
Your title is a healthy 50 characters: “ohora | #1 Salon Quality Nails at Home – ohora usa”.
Canonical URL set
The canonical URL is https://ohora.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ohora.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages share a meta description
/policies/privacy-policy, /pages/ohora-membership, /pages/new-strengthener-quiz-15, /policies/shipping-policy, /collections/all-gel-press-ons and /collections/gel-press-ons and 6 others use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
/policies/privacy-policy, /pages/ohora-membership, /pages/new-strengthener-quiz-15, /policies/shipping-policy, /collections/all and /collections/all-gel-press-ons and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
24 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://ohora.com/pages/2026-march-tiered-gwp (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://ohora.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ohora.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE2 verifies for ohora.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://ohora.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
ohora.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ohora.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsohora.com was registered in Sep 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2028
ohora.com is registered until Sep 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Only about 62 words
The homepage has only about 62 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
20 calls to action
The homepage has 20 calls to action, for example “Your new membership is here. Learn more.”, “SHOP ALL” and “Sign up”.
61 short forms
61 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 39 testimonial or review blocks, a star rating and “850K Satisfied Customers”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ohora.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:amazonses.com include:dc-aa8e722993._spfm.ohora.com include:mail.zendesk.com include:mailgun.org include…”.
DKIM signing found
A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 12 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 40 apps. Each one is code from another company running for your shoppers.
- Hulk Product Options · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: update the app, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Blockify Fraud Filter · Autocart · Klaviyo Email Marketing Sms · Pagefly Ai Page Builder · Reelup Shoppable Videos Reels · Webrex Ai Seo Optimer · Uppromote Affiliate · Fbp Fast Bundle · Minmaxify Order Limits · Impact Com · Uso Ultimate Special Offers · Superfiliate · Okendo · Pumper Bundles · Tolstoy · Lookfy Gallery · Eg Auto Add To Cart · Go Gift Cards · Region Restrictions · Affliate By Secomapp · Glo Color Swatch · Accessibly App · Avada Upsell · Omnisend · Hello World · Free Contact Form · Deco Labels Badges · Reviews Co Uk Product And Merchant Review Collection · Product Labels And Badges · Back In Stock
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on ohora.com, including 28 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.