oildri.com website review

30 images could be 12.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 12.2 s faster on a phone.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.

Your mobile performance score is 59 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

45 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

About 32 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 third-party service load with your homepage (Google Fonts), adding 46 KiB and 0 ms of main-thread time.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 41.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Oil-Dri Corporation of America is a leading manufacturer an…”.

Visually, the page fills in at 25.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 43.9 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 70 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 888 ms for your server to start answering (75th percentile). Good is under 800 ms.

11 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.0 MB in 74 requests on a phone: images 12.7 MB (42), scripts 166 KiB (18) and fonts 113 KiB (2). Under 2 MB keeps phones on slow connections fast.

4 images weigh 12.0 MB together. On a phone connection a single image that size takes seconds.

1 image is downloaded at several times the size a phone draws it, for example mobileHeader.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 910 KiB.

6 images (12.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (10.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 443.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

28 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h4 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 81 pages on oildri.com and 75 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.oildri.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://www.oildri.com/about/videos all use the title “Oil-Dri Corporation - Creating Value From Sorbent Minerals”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.oildri.com/about/quality, https://www.oildri.com/responsibility, https://www.oildri.com/responsibility/reclamation and https://www.oildri.com/responsibility/productsolutions use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

21 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 740 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.