okemo.com website review

55 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

Your mobile performance score is 28 (desktop: 25). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.4 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (snow.com, Google Tag Manager and transcend-cdn.com and others), adding 1.6 MB and 1.5 s of main-thread time.

snow.com costs a phone 356 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 284 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.

The page has 2,411 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

8 images could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Skier in Orange Jacket Hits Powdery Spot at Okemo”.

The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

The first text or image appears after 6.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 804 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.208 while loading, so content jumps under the reader's thumb. Good is under 0.1.

27 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 178 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.0 MB in 251 requests on a phone: scripts 2.4 MB (56), images 766 KiB (47) and fonts 473 KiB (16). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

14 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 66 characters, so Google will cut it off around 60: “Vermont Skiing Resort: Unforgettable Winter Fun | Okemo Ski Resort”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://www.okemo.com/sitemap.xml, so Google discovers your pages only by following links.

3 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 167 pages on okemo.com and 128 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.okemo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.okemo.com/explore-the-resort/activities-and-events/spring-house.aspx has no <title>, so Google invents the link text in results.

https://www.okemo.com/explore-the-resort/activities-and-events/spring-house.aspx is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.okemo.com/explore-the-resort/activities-and-events/spring-house.aspx has no meta description, so Google writes the search snippet from whatever text it finds.

https://www.okemo.com/explore-the-resort/activities-and-events/spring-house.aspx has no <h1> headline, so visitors and search engines get no clear main topic.

https://www.okemo.com/explore-the-resort/activities-and-events/spring-house.aspx took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

4 images failed to load on a phone, for example https://www.okemo.com/~/Assets/images/components/heroWithPromotion/mobile-fold.png.

4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 819 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and Pinterest Tag and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.