Website review, no card needed

oksomm.com logo

oksomm.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 76 checks

This review found 30 issues worth fixing on oksomm.com, 7 of them high impact, across 76 checks. The most urgent: page weight: 21.4 MB in 180 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of oksomm.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oksomm.com at 0.4 s0.4 s
  2. oksomm.com at 0.8 s0.8 s
  3. oksomm.com at 1.2 s1.2 s
  4. oksomm.com at 1.6 s1.6 s
  5. oksomm.com at 2.0 s2.0 s
  6. oksomm.com at 2.4 s2.4 s
  7. oksomm.com at 2.8 s2.8 s
  8. oksomm.com at 3.1 s3.1 s

Speed

6 to fix85
  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    657 KiB

    3 images could be 657 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    350 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • 1,737 HTML elements

    The page has 1,737 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Unpkg and nfcube.com and others), adding 1.2 MB and 28 ms of main-thread time.

  • Key CDN adds 0 ms

    0 ms

    Key CDN costs a phone 0 ms of main-thread work and 1,017 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    107 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    33 KiB

    33 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 495 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix93
  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome! Please enter your date of birth.”. Most of its time is element render delay (2.6 s).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 31 ms

    31 ms

    Scripts block the page for only 31 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 21.4 MB in 180 requests

    21.4 MB

    Your homepage downloads 21.4 MB in 180 requests on a phone: media 18.6 MB (5), images 1.5 MB (22) and other files 720 KiB (78). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Main_Page_Mixed_Case_Pictures_4.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 6.1 g of CO₂ per visit

    6.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.07 g of CO₂e: 728.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8888
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (5 elements)

    Elements must only use permitted ARIA attributes: 5 elements on the page fail this check, rated serious by axe-core.

  • Form elements should have a visible label (3 elements)

    Form elements should have a visible label: 3 elements on the page fail this check, rated serious by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 24 form fields without a label

    24 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 74 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10086
  • Meta description is long (295 characters)

    Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 145 internal links, 1 external

    The homepage links to 145 pages on oksomm.com and 1 external page.

5 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “OkSomm - Shop Wine Online. Wine at all price points and formats.”.

  • Canonical URL set

    The canonical URL is https://oksomm.com/.

  • Structured data in place

    Structured data found: OnlineStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://oksomm.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (860 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://oksomm.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://oksomm.com/collections/mixed-cases, https://oksomm.com/blogs/news and https://oksomm.com/collections/all-products-except-cases have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://oksomm.com/collections/mixed-cases, https://oksomm.com/collections/shop-all, https://oksomm.com/blogs/news, https://oksomm.com/collections/all-products-except-cases and https://oksomm.com/collections/region_wa have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error parsing JSON in the bloom age gate: SyntaxError: Expected ',' or '}' after property value in JSON at position 118…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    50 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 51 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 645 words of copy

    The homepage carries about 645 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Shop Mixed Cases”.

  • 40 calls to action

    The homepage has 40 calls to action, for example “Shop”, “Wine Shop” and “Shop by Region”.

  • 35 short forms

    35 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oksomm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on oksomm.com, including 10 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25