olaplex-test.com website review

Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

About 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 158 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, Klarna and rechargecdn.com and others), adding 779 KiB and 365 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

About 41 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ENTER STORE USING PASSWORD:”. Most of its time is element render delay (1.4 s).

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 209 requests on a phone: other files 1.0 MB (120), scripts 888 KiB (81) and fonts 193 KiB (4). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

Your page has no <title>, so Google has to invent the blue link in search results.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://olaplex-test.com/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://olaplex-test.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 42 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.