oldbarreltea.com website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 333 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

17 images could be 349 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

13 files are served with short cache lifetimes, so returning visitors download them again (322 KiB).

A phone's processor spends 2.5 s on main-thread work while loading, 945 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,056 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 114 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, rechargecdn.com and omnisnippet1.com and others), adding 892 KiB and 398 ms of main-thread time.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

11 KiB JavaScript is shipped twice across bundles.

About 10 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

15 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 286 requests on a phone: images 1.3 MB (30), other files 1.0 MB (150) and scripts 874 KiB (68). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 120.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 29 characters: “Old Barrel Tea Company - OBTC”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 133 pages on oldbarreltea.com and 1 external page.

There is no https://oldbarreltea.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://oldbarreltea.com/blogs/news/meet-the-founders, whose canonical is https://oldbarreltea.com/blogs/news/who-are-we. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

18 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Video element not found.”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 545 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.