olfactoryny.com website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 7.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, Klaviyo and POWr and others), adding 1.8 MB and 1.2 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

About 966 KiB of JavaScript is downloaded but never used on this page.

7 images could be 872 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 423 ms of main-thread work and 654 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 314 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

34 files are served with short cache lifetimes, so returning visitors download them again (298 KiB).

The page has 2,748 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

azurefd.net costs a phone 84 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need.

About 41 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 28.1 s. Good is under 3.8 s.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video Cover”.

Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 435 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 17.8 MB in 408 requests on a phone: media 11.5 MB (2), scripts 2.5 MB (191) and images 2.1 MB (28). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 5.03 g of CO₂e: 603.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

35 tap targets are too small or too close together to hit reliably with a finger.

Your canonical URL points to olfactorynyc.com, not olfactoryny.com, so Google may credit that host instead.

There are 2 <h1> headlines (“Fragrance shouldbe personal” and “Want to gift a truly personalized gift?”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 77 pages on olfactoryny.com and 70 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://olfactoryny.com/collections/all and https://olfactoryny.com/pages/customizer use the same meta description. A description written for each page earns more clicks.

https://olfactoryny.com/pages/customizer has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,465 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.