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olivesoutlet.com website review
Visit site (opens in a new tab)Reviewed 12 November 202624 issues · 55 checks
This review found 24 issues worth fixing on olivesoutlet.com, 8 of them high impact, across 55 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.7 s
3.2 s
3.6 s
Speed
Reduce unused JavaScript
1.1 s · 285 KiBAbout 285 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 95 KiB5 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
300 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, boostcommerce.io and routeapp.io and others), adding 637 KiB and 387 ms of main-thread time.
Legacy JavaScript
200 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.
Minify CSS
36 KiB36 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.0 s
A phone's processor spends 1.0 s on main-thread work while loading, 483 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OPENING SOON”.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 115 ms
115 msScripts block the page for only 115 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.4 g of CO₂ per visit
0.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.5 MB in 113 requests
1.5 MBYour homepage downloads 1.5 MB in 113 requests on a phone: scripts 736 KiB (36), other files 641 KiB (67) and fonts 76 KiB (3). That is a lean page.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (20 characters)
Your meta description is only 20 characters: “Peachy Olive Designs”. 70 to 160 characters is enough to sell the click.
2 H1 headlines
There are 2 <h1> headlines (“Peachy Olive Designs” and “Peachy Olive Designs”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://olivesoutlet.com/sitemap.xml, so Google discovers your pages only by following links.
Only 4 internal links
The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.
4 checks passed
Title: 35 characters
Your title is a healthy 35 characters: “Peachy Olive Designs – Opening soon”.
Canonical URL set
The canonical URL is https://olivesoutlet.com/password.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://olivesoutlet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
1 checks passed
Linked pages load
All 1 page we checked loaded without an error.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
6 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 21 words
The homepage has only about 21 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at olivesoutlet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Product Filter Search · routeapp.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on olivesoutlet.com, including 9 speed issues, 5 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.