olsson.com website review

About 715 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

8 third-party services load with your homepage (Google CDN, website-files.com and Clarity and others), adding 2.4 MB and 1.0 s of main-thread time.

Your mobile performance score is 52 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

Google CDN costs a phone 543 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

26 files are served with short cache lifetimes, so returning visitors download them again (63 KiB).

About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 images could be 445 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

website-files.com costs a phone 300 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

12 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Desktop scores 94 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 10.2 s on a phone. Good is under 1.8 s.

Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “POSSIBILITIES”.

The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 72 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.7 MB in 112 requests on a phone: scripts 1.5 MB (40), images 892 KiB (14) and other files 802 KiB (34). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example 666a0977493ca8fd361d3690_Olsson_RGB.svg at 300 px wide, shown at 98 px. Resized copies would save about 3 KiB.

2 images (92 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 images have no alt text, which hurts accessibility and image search.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 6 characters: “Olsson”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 39 pages on olsson.com and 5 external pages.

https://www.olsson.com/why-olsson and https://www.olsson.com/current-openings use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

Your longest form asks for 33 fields (0 required). Every extra field lowers completion.

The homepage has only about 194 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Clarity and The Trade Desk and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.