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ondademar.com website review

Visit site (opens in a new tab)Reviewed 21 October 202642 issues · 83 checks

This review found 42 issues worth fixing on ondademar.com, 16 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s1.7 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.1 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.1 s
Jun 13, 20262.3 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.5 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.7 s
Sep 26, 20262.5 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
192 ms111 msMay 2Oct 17154 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026137 ms
May 9, 2026120 ms
May 16, 2026123 ms
May 23, 2026146 ms
May 30, 2026153 ms
Jun 6, 2026158 ms
Jun 13, 2026166 ms
Jun 20, 2026138 ms
Jun 27, 2026130 ms
Jul 4, 2026121 ms
Jul 11, 2026121 ms
Jul 18, 2026123 ms
Jul 25, 2026136 ms
Aug 1, 2026144 ms
Aug 8, 2026146 ms
Aug 15, 2026146 ms
Aug 22, 2026153 ms
Aug 29, 2026158 ms
Sep 5, 2026169 ms
Sep 12, 2026178 ms
Sep 19, 2026172 ms
Sep 26, 2026183 ms
Oct 3, 2026158 ms
Oct 10, 2026158 ms
Oct 17, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ondademar.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ondademar.com at 0.4 s0.4 s
  2. ondademar.com at 0.8 s0.8 s
  3. ondademar.com at 1.1 s1.1 s
  4. ondademar.com at 1.5 s1.5 s
  5. ondademar.com at 1.9 s1.9 s
  6. ondademar.com at 2.3 s2.3 s
  7. ondademar.com at 2.6 s2.6 s
  8. ondademar.com at 3.0 s3.0 s

Speed

9 to fix53
  • Reduce unused JavaScript

    3.9 s · 816 KiB

    About 816 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 361 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (361 KiB).

  • Improve image delivery

    1.8 MB

    12 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Facebook and others), adding 1.4 MB and 870 ms of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 70). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    470 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 470 ms faster on a phone.

  • Google Tag Manager adds 408 ms

    408 ms

    Google Tag Manager costs a phone 408 ms of main-thread work and 663 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    200 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 70 KiB

    70 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.9 s

    8.9 s

    The first text or image appears after 8.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.7 s

    24.7 s

    Your largest element takes 24.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 192 ms

    192 ms

    Scripts block the page for only 192 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix50
  • Page weight: 5.3 MB in 256 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 256 requests on a phone: images 2.4 MB (24), scripts 1.8 MB (76) and other files 832 KiB (120). Under 2 MB keeps phones on slow connections fast.

  • 4 images far larger than shown

    783 KiB

    4 images are downloaded at several times the size a phone draws them, for example Banner-best_seller-2.jpg at 1,080 px wide, shown at 190 px. Resized copies would save about 783 KiB.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 8288
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 90 internal links, 6 external

    The homepage links to 90 pages on ondademar.com and 6 external pages.

6 checks passed
  • Meta description: 120 characters

    Your meta description is 120 characters: “Get ready for summer with OndadeMar — your home for premium swimwear, resort wear and summer dresses with a Latin flair.”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “OndadeMar | Premium Swimwear and Resort Wear”.

  • Canonical URL set

    The canonical URL is https://ondademar.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ondademar.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (343 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ondademar.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://ondademar.com/collections/new-arrivals, https://ondademar.com/collections/onda, https://ondademar.com/collections/oceana-1, https://ondademar.com/collections/salina-1, https://ondademar.com/collections/bruma and https://ondademar.com/collections/solids and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://ondademar.com/collections/new-arrivals, https://ondademar.com/products/bikini-maia-triangle-donna-rush-media-luna, https://ondademar.com/collections/all-swimsuits-and-swimwear, https://ondademar.com/products/bristos-one-piece-media-luna and https://ondademar.com/collections/resortwear-and-beachwear have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 71 small tap targets

    71 of 90 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 183 words

    The homepage has only about 183 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BUY NEW PRODUCTS”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “BUY NEW PRODUCTS” and “Contact Us”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ondademar.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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