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oneida.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 83 checks

This review found 28 issues worth fixing on oneida.com, 7 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
187 ms122 msMay 23Nov 7171 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026130 ms
Jun 13, 2026131 ms
Jun 20, 2026135 ms
Jun 27, 2026135 ms
Jul 4, 2026137 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026138 ms
Aug 1, 2026137 ms
Aug 8, 2026138 ms
Aug 15, 2026141 ms
Aug 22, 2026145 ms
Aug 29, 2026146 ms
Sep 5, 2026148 ms
Sep 12, 2026153 ms
Sep 19, 2026154 ms
Sep 26, 2026161 ms
Oct 3, 2026167 ms
Oct 10, 2026171 ms
Oct 17, 2026178 ms
Oct 24, 2026179 ms
Oct 31, 2026177 ms
Nov 7, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oneida.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oneida.com at 0.7 s0.7 s
  2. oneida.com at 1.3 s1.3 s
  3. oneida.com at 2.0 s2.0 s
  4. oneida.com at 2.6 s2.6 s
  5. oneida.com at 3.3 s3.3 s
  6. oneida.com at 3.9 s3.9 s
  7. oneida.com at 4.6 s4.6 s
  8. oneida.com at 5.2 s5.2 s

Speed

10 to fix64
  • Render-blocking requests

    1.3 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 5,128 HTML elements

    The page has 5,128 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 1.4 MB

    36 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    645 KiB

    About 645 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (JSDelivr CDN, Klaviyo and Google Tag Manager and others), adding 874 KiB and 506 ms of main-thread time.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    300 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 362 ms. During a long task the page ignores taps.

  • Klaviyo adds 122 ms

    122 ms

    Klaviyo costs a phone 122 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    82 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (82 KiB).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    26 KiB

    26 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 14.8 s

    14.8 s

    The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 246 ms

    246 ms

    Scripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 535 ms

    535 ms

    Real visitors wait 535 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 7.6 MB in 322 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 322 requests on a phone: images 5.0 MB (121), scripts 1.3 MB (110) and other files 656 KiB (68). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    110126_ON_HDM_6.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images far larger than shown

    152 KiB

    4 images are downloaded at several times the size a phone draws them, for example 897709-897707-897704-897712-ON-24-FEA-1_500x.jpg at 500 px wide, shown at 114 px. Resized copies would save about 152 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (349 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (100 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 258.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 10097
  • [role="img"] and [role="image"] elements must have alternative text (4 elements)

    [role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 172 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 621 internal links, 12 external

    The homepage links to 621 pages on oneida.com and 12 external pages.

8 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “From dinnerware and flatware to gifts and décor for any occasion, Lenox has everything you need to celebrate each seaso…”.

  • One H1 headline

    Your main headline reads: “Lenox”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Everyday Dinnerware, Flatware Sets, and Décor – Lenox Corporation”.

  • Canonical URL set

    The canonical URL is https://www.lenox.com/.

  • Structured data in place

    Structured data found: Brand, OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lenox.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,131 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.lenox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.lenox.com/pages/catalog has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.lenox.com/pages/catalog and https://www.lenox.com/collections/dinnerware took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 59 small tap targets

    59 of 190 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 697 words of copy

    The homepage carries about 697 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Christmas Shop” and “SHOP NOW”.

  • 40 calls to action

    The homepage has 40 calls to action, for example “Shop Our Catalog”, “Shop Mugs” and “Shop Reed & Barton”.

  • 18 short forms

    18 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oneida.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Hulk Form Builder · Gorgias Live Chat Helpdesk · Helium Customer Fields · Selleasy · Purchase Limit · avada.io · bazaarvoice.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Founded
1880
Headquarters
Sherrill

Upkeep, stack, hiring and company data from programmable.info

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