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onlineflowers.com website review

Visit site (opens in a new tab)Reviewed 24 October 202622 issues · 74 checks

This review found 22 issues worth fixing on onlineflowers.com, 9 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s849 msMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 2026965 ms
May 9, 20261.1 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.1 s
Jul 4, 2026972 ms
Jul 11, 2026902 ms
Jul 18, 2026918 ms
Jul 25, 2026937 ms
Aug 1, 2026952 ms
Aug 8, 2026978 ms
Aug 15, 2026966 ms
Aug 22, 2026984 ms
Aug 29, 2026998 ms
Sep 5, 2026980 ms
Sep 12, 20261.0 s
Sep 19, 2026918 ms
Sep 26, 2026961 ms
Oct 3, 2026988 ms
Oct 10, 2026980 ms
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
123 ms82 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202687 ms
May 9, 202687 ms
May 16, 202688 ms
May 23, 202688 ms
May 30, 202693 ms
Jun 6, 2026102 ms
Jun 13, 2026106 ms
Jun 20, 2026116 ms
Jun 27, 2026118 ms
Jul 4, 2026104 ms
Jul 11, 2026103 ms
Jul 18, 202695 ms
Jul 25, 202696 ms
Aug 1, 202697 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 202696 ms
Sep 5, 202696 ms
Sep 12, 202694 ms
Sep 19, 202695 ms
Sep 26, 202695 ms
Oct 3, 202695 ms
Oct 10, 202695 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of onlineflowers.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. onlineflowers.com at 0.4 s0.4 s
  2. onlineflowers.com at 0.8 s0.8 s
  3. onlineflowers.com at 1.1 s1.1 s
  4. onlineflowers.com at 1.5 s1.5 s
  5. onlineflowers.com at 1.9 s1.9 s
  6. onlineflowers.com at 2.3 s2.3 s
  7. onlineflowers.com at 2.6 s2.6 s
  8. onlineflowers.com at 3.0 s3.0 s

Speed

5 to fix72
  • Reduce unused JavaScript

    1.5 s · 335 KiB

    About 335 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 431 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (431 KiB).

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 887 KiB and 578 ms of main-thread time.

  • Google Tag Manager adds 340 ms

    340 ms

    Google Tag Manager costs a phone 340 ms of main-thread work and 511 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    26 KiB

    4 images could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 541 ms of it running JavaScript. That is comfortably low.

  • Server response: 54 ms

    54 ms

    Your server sent the HTML in 54 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.2 s

    11.2 s

    The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

  • Real-user TTFB: 953 ms

    953 ms

    Real visitors wait 953 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 87 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 167 ms

    167 ms

    Scripts block the page for only 167 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 57.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.7 MB in 70 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 70 requests on a phone: scripts 912 KiB (18), images 615 KiB (28) and fonts 93 KiB (5). That is a lean page.

Accessibility

5 to fixGoogle 9756
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 2 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 6 WCAG 2.2 A/AA and best-practice rules on the phone render: 2 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (77 characters)

    Your title is 77 characters, so Google will cut it off around 60: “Same Day Flower Delivery Salinas & Monterey, CA | Swenson and Silacci Flowers”.

  • 201 internal links, 7 external

    The homepage links to 201 pages on onlineflowers.com and 7 external pages.

7 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Send flowers with same-day delivery to Salinas, Monterey, Carmel and all of California from Swenson and Silacci Flowers”.

  • One H1 headline

    Your main headline reads: “Flowers For Everyday and Every Occasion”.

  • Canonical URL set

    The canonical URL is https://www.swensonandsilacciflowers.com/.

  • Structured data in place

    Structured data found: Florist, OnlineStore and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.swensonandsilacciflowers.com/sitemap.xml.

AI search readiness

1 to fix77
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no https://www.swensonandsilacciflowers.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

1 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

1 to fix75
  • 13 linked pages are broken

    Your homepage links to https://www.swensonandsilacciflowers.com/support/accessibility, https://www.swensonandsilacciflowers.com/support/email-settings, https://www.swensonandsilacciflowers.com/occasions/anniversary-flowers, https://www.swensonandsilacciflowers.com/occasions/birthday-flowers, https://www.swensonandsilacciflowers.com/occasions/sympathy and https://www.swensonandsilacciflowers.com/occasions/get-well and 7 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 132 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 11 words

    The homepage has only about 11 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

7 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Address Book”, “Orders / Buy Again” and “Register / Login”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onlineflowers.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
FlowerManager - GravityFree Floral Ecommerce Solutions
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 22 issues on onlineflowers.com, including 10 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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