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ontruck.com website review

Visit site (opens in a new tab)Reviewed 23 October 202636 issues · 87 checks

This review found 36 issues worth fixing on ontruck.com, 11 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.0 sMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.4 s
May 9, 20261.5 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
193 ms142 msMay 2Oct 17175 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026181 ms
May 9, 2026185 ms
May 16, 2026181 ms
May 23, 2026172 ms
May 30, 2026170 ms
Jun 6, 2026170 ms
Jun 13, 2026164 ms
Jun 20, 2026170 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026178 ms
Jul 18, 2026178 ms
Jul 25, 2026178 ms
Aug 1, 2026187 ms
Aug 8, 2026183 ms
Aug 15, 2026178 ms
Aug 22, 2026171 ms
Aug 29, 2026161 ms
Sep 5, 2026148 ms
Sep 12, 2026152 ms
Sep 19, 2026150 ms
Sep 26, 2026157 ms
Oct 3, 2026169 ms
Oct 10, 2026171 ms
Oct 17, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ontruck.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ontruck.com at 0.4 s0.4 s
  2. ontruck.com at 0.8 s0.8 s
  3. ontruck.com at 1.1 s1.1 s
  4. ontruck.com at 1.5 s1.5 s
  5. ontruck.com at 1.9 s1.9 s
  6. ontruck.com at 2.3 s2.3 s
  7. ontruck.com at 2.6 s2.6 s
  8. ontruck.com at 3.0 s3.0 s

Speed

12 to fix53
  • Render-blocking requests

    1.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,103 HTML elements

    The page has 3,103 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and website-files.com and others), adding 2.4 MB and 1.5 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 654 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    570 ms · 369 KiB

    About 369 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 570 ms faster on a phone.

  • Google Tag Manager adds 415 ms

    415 ms

    Google Tag Manager costs a phone 415 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 294 ms

    294 ms

    website-files.com costs a phone 294 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 312 ms

    312 ms

    Hubspot costs a phone 312 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 282 ms. During a long task the page ignores taps.

  • Improve image delivery

    164 KiB

    11 images could be 164 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify CSS

    150 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 100 ms

    100 ms

    Your server sent the HTML in 100 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 956 ms

    956 ms

    Scripts block taps and scrolling for 956 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.3 s

    4.3 s

    Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • 48 images without width and height

    48 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 181 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 504 ms

    504 ms

    Real visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.014

    0.014

    The layout barely moves while loading (CLS 0.014, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 3.2 MB in 99 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 99 requests on a phone: images 1.5 MB (32), scripts 1.3 MB (34) and fonts 224 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (594 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    18 KiB

    1 image is downloaded at several times the size a phone draws it, for example 64ca37391046bd0e764dc678_LOGOS-GRIS_0006_moldtrans.png at 500 px wide, shown at 135 px. Resized copies would save about 18 KiB.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9093
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 181 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Soluciones de transporte inteligentes”, “SOFTWARE CON INTELIGENCIA ARTIFICIAL” and “SERVICIOS DE TRANSPORTE DE MERCANCÍAS”). One clear main headline is easier for people and search engines.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 147 internal links, 19 external

    The homepage links to 147 pages on ontruck.com and 19 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Ontruck usa software con inteligencia artificial para lograr un transporte más eficiente, reducir los costes y mejorar …”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Ontruck | Tecnología y transporte de mercancías por carretera”.

  • Canonical URL set

    The canonical URL is https://www.ontruck.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ontruck.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.ontruck.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,950 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 2 pages with very little text

    https://www.ontruck.com/es/registro and https://www.ontruck.com/es/solicita-una-demo have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343075431&tm=gtm002&Ver=2&mid=0a6b3322-2ec5-4f7d-ae11-33a08c5b92c9&bo=1&sid=b98c5430cf2011f1887aa922ea4779d0&vid=b98c7bf0cf2011f186f113359e7a3d35&vids=1&msclkid=N&pi=9.

  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “missing ) after argument list”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,211 words of copy

    The homepage carries about 2,211 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Solicita una demo”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 10 customer or partner logos, a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, HubSpot and Segment.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ontruck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager | Segment

Upkeep, stack, hiring and company data from programmable.info

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