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onyxcookware.se website review
Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 88 checks
This review found 37 issues worth fixing on onyxcookware.se, 12 of them high impact, across 88 checks. The most urgent: 31,538 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #64,562 of 105,269 reviewed websitesbeats 34%
- #41,068 of 59,089 online storesbeats 26%
- #38,942 of 53,842 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 139 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 122 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 153 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 178 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 201 ms |
| Oct 3, 2026 | 185 ms |
| Oct 10, 2026 | 176 ms |
| Oct 17, 2026 | 169 ms |
| Oct 24, 2026 | 163 ms |
| Oct 31, 2026 | 190 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.5 s
5.0 s
7.6 s
10.1 s
12.6 s
15.1 s
17.7 s
20.2 s
Speed
31,538 HTML elements
The page has 31,538 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 23.3 s
A phone's processor spends 23.3 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 3.1 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (zuzana.ai, Cookie-Script.com and Shopify and others), adding 1.6 MB and 2.2 s of main-thread time.
zuzana.ai adds 914 ms
914 mszuzana.ai costs a phone 914 ms of main-thread work and 924 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
950 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Cookie-Script.com adds 745 ms
745 msCookie-Script.com costs a phone 745 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
690 KiBAbout 690 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 375 ms
375 msShopify costs a phone 375 ms of main-thread work and 275 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
377 KiB6 files are served with short cache lifetimes, so returning visitors download them again (377 KiB).
Reduce unused CSS
150 ms · 31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
Improve image delivery
57 KiB4 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 16.3 s
16.3 sVisually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 9.1 s
9.1 sScripts block taps and scrolling for 9.1 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 21.8 s
21.8 sThe page becomes fully interactive after 21.8 s. Good is under 3.8 s.
Real-user INP: 254 ms
254 msReal visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 31% slower for real visitors
+31%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.8 s
3.8 sYour largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Onyx Cookware”.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 611 ms
611 msReal visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 167 requests
3.3 MBYour homepage downloads 3.3 MB in 167 requests on a phone: scripts 2.2 MB (68), other files 638 KiB (58) and images 267 KiB (16). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Project_20240429_0001_3_1024x768_ab3685bb-4437-482a-b4d5-1e7 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 67 images in the HTML carry an alt attribute.
59 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 59 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
272 internal links, 19 external
The homepage links to 272 pages on onyxcookware.se and 19 external pages.
7 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Hos Onyx Cookware erbjuder vi köksutrustning för många behov i köket, såsom airfryers, stekpannor och grytor med non-st…”.
Title: 36 characters
Your title is a healthy 36 characters: “Onyx Cookware - Cook with Confidence”.
Canonical URL set
The canonical URL is https://onyxcookware.se/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://onyxcookware.se/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
10%A phone browser shows 18,828 words, but the HTML your server sends has only 1,803. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://onyxcookware.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://onyxcookware.se/blogs/recept, https://onyxcookware.se/pages/kundeportal, https://onyxcookware.se/pages/faq, https://onyxcookware.se/pages/manualer, https://onyxcookware.se/collections/airfryer-days and https://onyxcookware.se/collections/zero-serien-alle and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=97222209&tm=gtm002&Ver=2&mid=f3040fc8-d4f8-4d5c-b671-35264f6fb147&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Onyx%20Cookware%20-%20Cook%20with%20Confidenc.
16 small tap targets
16 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 18,828 words of copy
The homepage carries about 18,828 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
31 short forms
31 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 109 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onyxcookware.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Microsoft Clarity · Ablestar Link Manager · Stape Remix · App Ankon X Onyx · Discount Kit
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on onyxcookware.se, including 18 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.