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onyxcookware.se website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 88 checks

This review found 37 issues worth fixing on onyxcookware.se, 12 of them high impact, across 88 checks. The most urgent: 31,538 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
213 ms110 msMay 16Oct 31190 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026139 ms
May 23, 2026130 ms
May 30, 2026122 ms
Jun 6, 2026129 ms
Jun 13, 2026146 ms
Jun 20, 2026162 ms
Jun 27, 2026169 ms
Jul 4, 2026171 ms
Jul 11, 2026163 ms
Jul 18, 2026152 ms
Jul 25, 2026140 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026145 ms
Aug 22, 2026153 ms
Aug 29, 2026162 ms
Sep 5, 2026178 ms
Sep 12, 2026187 ms
Sep 19, 2026198 ms
Sep 26, 2026201 ms
Oct 3, 2026185 ms
Oct 10, 2026176 ms
Oct 17, 2026169 ms
Oct 24, 2026163 ms
Oct 31, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of onyxcookware.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. onyxcookware.se at 2.5 s2.5 s
  2. onyxcookware.se at 5.0 s5.0 s
  3. onyxcookware.se at 7.6 s7.6 s
  4. onyxcookware.se at 10.1 s10.1 s
  5. onyxcookware.se at 12.6 s12.6 s
  6. onyxcookware.se at 15.1 s15.1 s
  7. onyxcookware.se at 17.7 s17.7 s
  8. onyxcookware.se at 20.2 s20.2 s

Speed

11 to fix49
  • 31,538 HTML elements

    The page has 31,538 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 23.3 s

    A phone's processor spends 23.3 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 3.1 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (zuzana.ai, Cookie-Script.com and Shopify and others), adding 1.6 MB and 2.2 s of main-thread time.

  • zuzana.ai adds 914 ms

    914 ms

    zuzana.ai costs a phone 914 ms of main-thread work and 924 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    950 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Cookie-Script.com adds 745 ms

    745 ms

    Cookie-Script.com costs a phone 745 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    690 KiB

    About 690 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 375 ms

    375 ms

    Shopify costs a phone 375 ms of main-thread work and 275 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    377 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (377 KiB).

  • Reduce unused CSS

    150 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    57 KiB

    4 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 16.3 s

    16.3 s

    Visually, the page fills in at 16.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 9.1 s

    9.1 s

    Scripts block taps and scrolling for 9.1 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Real-user INP: 254 ms

    254 ms

    Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Onyx Cookware”.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 611 ms

    611 ms

    Real visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.3 MB in 167 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 167 requests on a phone: scripts 2.2 MB (68), other files 638 KiB (58) and images 267 KiB (16). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Project_20240429_0001_3_1024x768_ab3685bb-4437-482a-b4d5-1e7 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9795
  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 67 images in the HTML carry an alt attribute.

  • 59 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 59 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 272 internal links, 19 external

    The homepage links to 272 pages on onyxcookware.se and 19 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Hos Onyx Cookware erbjuder vi köksutrustning för många behov i köket, såsom airfryers, stekpannor och grytor med non-st…”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Onyx Cookware - Cook with Confidence”.

  • Canonical URL set

    The canonical URL is https://onyxcookware.se/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://onyxcookware.se/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    10%

    A phone browser shows 18,828 words, but the HTML your server sends has only 1,803. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://onyxcookware.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without a meta description

    https://onyxcookware.se/blogs/recept, https://onyxcookware.se/pages/kundeportal, https://onyxcookware.se/pages/faq, https://onyxcookware.se/pages/manualer, https://onyxcookware.se/collections/airfryer-days and https://onyxcookware.se/collections/zero-serien-alle and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=97222209&tm=gtm002&Ver=2&mid=f3040fc8-d4f8-4d5c-b671-35264f6fb147&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Onyx%20Cookware%20-%20Cook%20with%20Confidenc.

  • 16 small tap targets

    16 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 18,828 words of copy

    The homepage carries about 18,828 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 31 short forms

    31 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 109 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onyxcookware.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Microsoft Clarity · Ablestar Link Manager · Stape Remix · App Ankon X Onyx · Discount Kit

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on onyxcookware.se, including 18 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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