Website review, no card needed
ooma.com website review
Visit site (opens in a new tab)Reviewed 26 October 202643 issues · 93 checks
This review found 43 issues worth fixing on ooma.com, 19 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 149 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 148 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 152 ms |
| Jun 20, 2026 | 148 ms |
| Jun 27, 2026 | 147 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 150 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 150 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 158 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 157 ms |
| Oct 24, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.9 s · 633 KiBAbout 633 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.
Render-blocking requests
2.8 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Main-thread work: 10.3 s
A phone's processor spends 10.3 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,163 HTML elements
The page has 7,163 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Convert Insights and Clarity and others), adding 1.1 MB and 1.2 s of main-thread time.
Improve image delivery
983 KiB10 images could be 983 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 981 ms. During a long task the page ignores taps.
Google Tag Manager adds 544 ms
544 msGoogle Tag Manager costs a phone 544 ms of main-thread work and 843 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
490 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 490 ms faster on a phone.
Convert Insights adds 333 ms
333 msConvert Insights costs a phone 333 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 151 KiB18 files are served with short cache lifetimes, so returning visitors download them again (151 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 59 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.30
0.30For real visitors the layout shifts by 0.30 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 29.5 s
29.5 sYour largest element takes 29.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “To provide and personalize our offerings, make recommendati…”.
Time to Interactive: 33.4 s
33.4 sThe page becomes fully interactive after 33.4 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
17 images without width and height
17 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 149 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 660 ms
660 msReal visitors wait 660 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.2 MB in 231 requests
5.2 MBYour homepage downloads 5.2 MB in 231 requests on a phone: images 1.8 MB (62), scripts 1.6 MB (69) and other files 1.3 MB (86). Under 2 MB keeps phones on slow connections fast.
10 images in older formats
10 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (1.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
135 KiB2 images are downloaded at several times the size a phone draws them, for example 001-sm-2-3.jpg at 1,190 px wide, shown at 356 px. Resized copies would save about 135 KiB.
About 1.5 g of CO₂ per visit
1.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 177.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
48 links crawlers can't follow
48 links have no real href, so search engines can't follow them.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
318 internal links, 41 external
The homepage links to 318 pages on ooma.com and 41 external pages.
8 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Connect your business and home with reliable VoIP phone service. Ooma adds AI tools like call transcriptions and AI ans…”.
One H1 headline
Your main headline reads: “Intelligent communications made simple.”.
Title: 53 characters
Your title is a healthy 53 characters: “VoIP Phone Service with AI for Business & Home | Ooma”.
Canonical URL set
The canonical URL is https://www.ooma.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ooma.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,818 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ooma.com/llms.txt (16 KiB, 96 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=45000043&tm=gtm002&Ver=2&mid=709d0443-b67d-44c0-afb0-adc6701c8f9b&bo=1&sid=072da800d14911f1b738c5f5af5bb707&vid=072dbaa0d14911f1ac3dd3ad864a4495&vids=1&msclkid=N&pi=91.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
98 of 99 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
A 8-field form
Your longest form asks for 8 fields (3 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 874 words of copy
The homepage carries about 874 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “SHOP”.
48 calls to action
The homepage has 48 calls to action, for example “Learn More”, “Contact Sales” and “Get a Phone Number”.
Social proof on the page
Social proof on the homepage: 16 testimonial or review blocks and 5 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
48 cookies set on arrival
48Opening the homepage sets 48 cookies, 1 of them by other companies (measured from a US location before any click).
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ooma.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Imperva
Hiring
- Hiring
- 9 open roles
- Teams
- Sales (3), Engineering (2), Customer Service (1), Facilities (1)
- Job board
- greenhouse
- Careers page
- www.ooma.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on ooma.com, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.