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operationgratitude.com website review

Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 72 checks

This review found 39 issues worth fixing on operationgratitude.com, 14 of them high impact, across 72 checks. The most urgent: cloudfront.net adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s3.5 sJul 25Oct 173.8 s
Show as table
DateReal-visitor load time (LCP)
Jul 25, 20264.7 s
Aug 1, 20264.6 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20263.9 s
Aug 29, 20263.7 s
Sep 5, 20263.9 s
Sep 12, 20263.9 s
Sep 19, 20264.0 s
Sep 26, 20264.0 s
Oct 3, 20263.8 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
209 ms156 msJul 25Oct 17169 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 2026177 ms
Aug 1, 2026174 ms
Aug 8, 2026174 ms
Aug 15, 2026180 ms
Aug 22, 2026186 ms
Aug 29, 2026195 ms
Sep 5, 2026203 ms
Sep 12, 2026200 ms
Sep 19, 2026187 ms
Sep 26, 2026183 ms
Oct 3, 2026162 ms
Oct 10, 2026169 ms
Oct 17, 2026169 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of operationgratitude.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. operationgratitude.com at 0.4 s0.4 s
  2. operationgratitude.com at 0.8 s0.8 s
  3. operationgratitude.com at 1.1 s1.1 s
  4. operationgratitude.com at 1.5 s1.5 s
  5. operationgratitude.com at 1.9 s1.9 s
  6. operationgratitude.com at 2.3 s2.3 s
  7. operationgratitude.com at 2.6 s2.6 s
  8. operationgratitude.com at 3.0 s3.0 s

Speed

9 to fix72
  • cloudfront.net adds 1.1 s

    1.1 s

    cloudfront.net costs a phone 1.1 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    7.3 MB

    6 images could be 7.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, YouTube and Other Google APIs/SDKs and others), adding 2.2 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    1.2 MB

    28 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 45). Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 538 ms

    538 ms

    YouTube costs a phone 538 ms of main-thread work and 967 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 363 ms. During a long task the page ignores taps.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    199 KiB

    About 199 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 660 ms

    660 ms

    Scripts block taps and scrolling for 660 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 811 ms

    811 ms

    Real visitors wait 811 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 177 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.7 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Service members far from home. Veterans who've returned. Fi…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix35
  • Page weight: 10.6 MB in 59 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 59 requests on a phone: images 8.4 MB (10), scripts 2.0 MB (28) and stylesheets 128 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.7 MB together. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (3.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    381 KiB

    3 images are downloaded at several times the size a phone draws them, for example pillar-how-we-do-it.jpg at 1,122 px wide, shown at 358 px. Resized copies would save about 381 KiB.

  • About 3.0 g of CO₂ per visit

    3.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.02 g of CO₂e: 362.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 8693
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 25 tap targets too small

    25 tap targets are too small or too close together to hit reliably with a finger.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Operation Gratitude gives every American a meaningful way to honor Deployed Troops, Veterans, Law Enforcement, First Re…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Saying Thank You to All Who Serve | Operation Gratitude”.

  • Canonical URL set

    The canonical URL is https://www.operationgratitude.com/.

  • Structured data in place

    Structured data found: NonprofitOrganization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.operationgratitude.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 663 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://operationgratitude.com/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.

Best practices

4 to fixGoogle 5086
  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 distorted images

    6 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 663 words of copy

    The homepage carries about 663 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More →”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at operationgratitude.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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