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opticalia.com website review
Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 88 checks
This review found 42 issues worth fixing on opticalia.com, 17 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.8 s |
| May 30, 2026 | 4.9 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.6 s |
| Jun 27, 2026 | 4.7 s |
| Jul 4, 2026 | 4.7 s |
| Jul 11, 2026 | 4.8 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.4 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.3 s |
| Aug 29, 2026 | 4.3 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.8 s |
| Oct 17, 2026 | 4.8 s |
| Oct 24, 2026 | 4.6 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 292 ms |
| May 23, 2026 | 276 ms |
| May 30, 2026 | 280 ms |
| Jun 6, 2026 | 283 ms |
| Jun 13, 2026 | 284 ms |
| Jun 20, 2026 | 283 ms |
| Jun 27, 2026 | 278 ms |
| Jul 4, 2026 | 268 ms |
| Jul 11, 2026 | 262 ms |
| Jul 18, 2026 | 256 ms |
| Jul 25, 2026 | 248 ms |
| Aug 1, 2026 | 241 ms |
| Aug 8, 2026 | 190 ms |
| Aug 15, 2026 | 173 ms |
| Aug 22, 2026 | 174 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 193 ms |
| Sep 12, 2026 | 273 ms |
| Sep 19, 2026 | 263 ms |
| Sep 26, 2026 | 257 ms |
| Oct 3, 2026 | 259 ms |
| Oct 10, 2026 | 253 ms |
| Oct 17, 2026 | 254 ms |
| Oct 24, 2026 | 253 ms |
| Oct 31, 2026 | 246 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.8 s
4.6 s
5.4 s
6.2 s
Speed
Reduce unused JavaScript
3.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
500 ms · 2.0 MB16 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Cookiebot, Stripe and TikTok and others), adding 733 KiB and 534 ms of main-thread time.
Use efficient cache lifetimes
200 ms · 375 KiB13 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Stripe adds 136 ms
136 msStripe costs a phone 136 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
1 checks passed
Server response: 190 ms
190 msYour server sent the HTML in 190 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 27.2 s
27.2 sThe page becomes fully interactive after 27.2 s. Good is under 3.8 s.
Speed Index: 14.9 s
14.9 sVisually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 858 ms
858 msScripts block taps and scrolling for 858 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 296 ms
296 msReal visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 292 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.9 MB in 144 requests
6.9 MBYour homepage downloads 6.9 MB in 144 requests on a phone: images 4.1 MB (37), scripts 2.5 MB (43) and fonts 191 KiB (7). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
1.5 MB10 images are downloaded at several times the size a phone draws them, for example Diseno_sin_titulo_1_2984146428.png at 886 px wide, shown at 167 px. Resized copies would save about 1.5 MB.
17 images in older formats
17 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
1.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (35 elements)
All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
17 links without text
17 visible links have no text or label, so screen readers cannot say where they go.
12 form fields without a label
12 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Opticalia, gafas graduadas, gafas de sol y lentillas | Marcas exclusivas”.
Meta description is long (323 characters)
Your meta description is 323 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
171 internal links, 8 external
The homepage links to 171 pages on opticalia.com and 8 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.opticalia.com/es.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.opticalia.com/es/sitemap-index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (676 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/es/pedir-cita and /es/sol/ninos use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
/es/pedir-cita and /es/graduadas/nino have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
/es/easy-click, /es/editorial/easy-click, /es/sol, /es/sol/ninos, /es/accesorios and /es/graduadas/nino took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.
6 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 10 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 15 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 267 words of copy
The homepage carries about 267 words of visible text.
2 checks passed
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity and 3 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at opticalia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on opticalia.com, including 18 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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