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order.com website review
Visit site (opens in a new tab)Reviewed 28 October 202647 issues · 77 checks
This review found 47 issues worth fixing on order.com, 16 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.3 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.4 s |
| Jun 13, 2026 | 4.5 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.4 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.3 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.5 s |
| Aug 22, 2026 | 4.7 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 4.8 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.7 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.7 s |
| Oct 24, 2026 | 4.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 145 ms |
| May 16, 2026 | 144 ms |
| May 23, 2026 | 148 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 152 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 138 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 136 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.5 s · 3.0 MB21 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.
Reduce unused JavaScript
4.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
600 ms · 2.5 MB29 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).
Mobile performance score: 50
50/100Your mobile performance score is 50 (desktop: 53). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Stripe, Google CDN and Google Maps and others), adding 1.6 MB and 827 ms of main-thread time.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.
Stripe adds 255 ms
255 msStripe costs a phone 255 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 69 ms
69 msOther Google APIs/SDKs costs a phone 69 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Legacy JavaScript
50 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.2 s
5.2 sReal visitors wait 5.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 2.3 s
2.3 sReal visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 23.5 s
23.5 sYour largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “landing-image”.
Time to Interactive: 32.6 s
32.6 sThe page becomes fully interactive after 32.6 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 514 ms
514 msScripts block taps and scrolling for 514 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 145 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.079
0.079The layout barely moves while loading (CLS 0.079, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 135 requests
6.8 MBYour homepage downloads 6.8 MB in 135 requests on a phone: images 3.9 MB (33), scripts 2.2 MB (52) and other files 545 KiB (39). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
915 KiB5 images are downloaded at several times the size a phone draws them, for example 1769634090_hero-image-fastfood.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 915 KiB.
19 images below the first screen load straight away
19 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
12 images in older formats
12 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.92 g of CO₂e: 231.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “Order.com”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (67 characters)
Your meta description is only 67 characters: “Download the Order.com app today so you can order anytime, anywhere”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://www.order.com/sitemap.xml, so Google discovers your pages only by following links.
18 links crawlers can't follow
18 links have no real href, so search engines can't follow them.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.order.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (178 words), so crawlers that don't run JavaScript still read it.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Error initializing firebase: FirebaseError: Installations: Missing App configuration value: "projectId" (installations/…”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 194 words
The homepage has only about 194 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Download on the App Store”.
4 calls to action
The homepage has 4 calls to action, for example “Login / Sign Up”, “Download the app” and “Learn More”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at order.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Angular
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on order.com, including 19 speed issues, 8 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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