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orientbell.com website review
Visit site (opens in a new tab)Reviewed 29 October 202651 issues · 96 checks
This review found 51 issues worth fixing on orientbell.com, 19 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 234 ms |
| May 16, 2026 | 234 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 228 ms |
| Jun 6, 2026 | 234 ms |
| Jun 13, 2026 | 242 ms |
| Jun 20, 2026 | 249 ms |
| Jun 27, 2026 | 251 ms |
| Jul 4, 2026 | 255 ms |
| Jul 11, 2026 | 255 ms |
| Jul 18, 2026 | 256 ms |
| Jul 25, 2026 | 267 ms |
| Aug 1, 2026 | 285 ms |
| Aug 8, 2026 | 311 ms |
| Aug 15, 2026 | 337 ms |
| Aug 22, 2026 | 354 ms |
| Aug 29, 2026 | 363 ms |
| Sep 5, 2026 | 363 ms |
| Sep 12, 2026 | 369 ms |
| Sep 19, 2026 | 376 ms |
| Sep 26, 2026 | 381 ms |
| Oct 3, 2026 | 393 ms |
| Oct 10, 2026 | 399 ms |
| Oct 17, 2026 | 406 ms |
| Oct 24, 2026 | 416 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.2 s
4.3 s
5.4 s
6.5 s
7.6 s
8.7 s
Speed
Use efficient cache lifetimes
1.6 s · 6.7 MB122 files are served with short cache lifetimes, so returning visitors download them again (6.7 MB).
Render-blocking requests
5.2 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.2 s.
Reduce unused JavaScript
1.9 s · 697 KiBAbout 697 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 10
10/100Your mobile performance score is 10. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.5 s
A phone's processor spends 7.5 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
16.9 MB26 images could be 16.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Amplitude Mobile Analytics and others), adding 1.9 MB and 1.6 s of main-thread time.
Reduce unused CSS
600 ms · 143 KiBAbout 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Font display
600 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).
Google Tag Manager adds 519 ms
519 msGoogle Tag Manager costs a phone 519 ms of main-thread work and 583 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 377 ms
377 msFacebook costs a phone 377 ms of main-thread work and 365 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 400 ms. During a long task the page ignores taps.
Amplitude Mobile Analytics adds 334 ms
334 msAmplitude Mobile Analytics costs a phone 334 ms of main-thread work and 256 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,419 HTML elements
The page has 2,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
zohocdn.com adds 65 ms
65 mszohocdn.com costs a phone 65 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
71 KiBPolyfills for old browsers add 71 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 248 ms
248 msYour server sent the HTML in 248 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 38.6 s
38.6 sYour largest element takes 38.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Floor Tiles”.
Speed Index: 16.7 s
16.7 sVisually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 45.2 s
45.2 sThe page becomes fully interactive after 45.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 1
1The layout shifts by 1 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user INP: 281 ms
281 msReal visitors wait 281 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 76% slower for real visitors
+76%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 234 ms to 416 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 825 ms
825 msReal visitors wait 825 ms for your server to start answering (75th percentile). Good is under 800 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 25.0 MB in 387 requests
25.0 MBYour homepage downloads 25.0 MB in 387 requests on a phone: images 20.4 MB (132), scripts 2.8 MB (138) and media 1.2 MB (3). Under 2 MB keeps phones on slow connections fast.
9 images over 500 KB
9 images weigh 17.4 MB together. On a phone connection a single image that size takes seconds.
17 images far larger than shown
11.1 MB17 images are downloaded at several times the size a phone draws them, for example fin-granite.jpg at 1,200 px wide, shown at 216 px. Resized copies would save about 11.1 MB.
8 images in older formats
8 images (16.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
26 images below the first screen load straight away
26 images further down the page (8.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 7.1 g of CO₂ per visit
7.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.08 g of CO₂e: 849.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
21 text elements with low contrast
21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
18 elements hidden from screen readers can still receive keyboard focus.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (64 elements)
All page content should be contained by landmarks: 64 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (35 elements)
Alternative text of images should not be repeated as text: 35 elements on the page fail this check, rated minor by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 235 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Best Tiles Company in India - Leading Tile Brand | Orientbell Tiles”.
2 H1 headlines
There are 2 <h1> headlines (“India's Leading Tile Brand” and “India's Leading Tile Brand”). One clear main headline is easier for people and search engines.
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: missing name”.
Invalid hreflang
Your hreflang tags are invalid, so Google may show the wrong language version.
347 internal links, 9 external
The homepage links to 347 pages on orientbell.com and 9 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.orientbell.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.orientbell.com/media/ositemap.xml.
AI search readiness
No llms.txt
There is no https://www.orientbell.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives url, logo, sameAs (social profiles), description and contact details; name would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,594 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages slow to respond
https://www.orientbell.com/tiles/living-room-tiles, https://www.orientbell.com/tiles/marble-tiles and https://www.orientbell.com/tiles/ceramic-tiles took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,161 words of copy
The homepage carries about 1,161 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Download Catalogue”.
5 calls to action
The homepage has 5 calls to action, for example “Download Catalogue”, “Schedule a Call” and “DOWNLOAD CATALOGUE”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 110 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 4 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orientbell.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 1077
- Headquarters
- New Delhi
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on orientbell.com, including 26 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.