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orilondon.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 86 checks

This review found 36 issues worth fixing on orilondon.com, 12 of them high impact, across 86 checks. The most urgent: page weight: 21.6 MB in 477 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.1 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.9 s
Oct 10, 20262.1 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
365 ms52 msMay 23Nov 7237 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202690 ms
May 30, 202690 ms
Jun 6, 202690 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202688 ms
Jul 4, 202692 ms
Jul 11, 202695 ms
Jul 18, 202694 ms
Jul 25, 202694 ms
Aug 1, 202692 ms
Aug 8, 202692 ms
Aug 15, 202693 ms
Aug 22, 202692 ms
Aug 29, 202694 ms
Sep 5, 202695 ms
Sep 12, 202699 ms
Sep 19, 2026115 ms
Sep 26, 2026152 ms
Oct 3, 2026213 ms
Oct 10, 2026327 ms
Oct 17, 2026329 ms
Oct 24, 2026319 ms
Oct 31, 2026287 ms
Nov 7, 2026237 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orilondon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orilondon.com at 1.2 s1.2 s
  2. orilondon.com at 2.5 s2.5 s
  3. orilondon.com at 3.7 s3.7 s
  4. orilondon.com at 5.0 s5.0 s
  5. orilondon.com at 6.2 s6.2 s
  6. orilondon.com at 7.5 s7.5 s
  7. orilondon.com at 8.7 s8.7 s
  8. orilondon.com at 9.9 s9.9 s

Speed

12 to fix65
  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 7.0 s

    A phone's processor spends 7.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,781 HTML elements

    The page has 3,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Facebook and others), adding 19.0 MB and 1.4 s of main-thread time.

  • videowise.com adds 69 ms

    69 ms

    videowise.com costs a phone 69 ms of main-thread work and 17.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 630 KiB

    59 files are served with short cache lifetimes, so returning visitors download them again (630 KiB).

  • Reduce unused JavaScript

    747 KiB

    About 747 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 526 ms

    526 ms

    Google Tag Manager costs a phone 526 ms of main-thread work and 680 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 210 KiB

    5 images could be 210 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 124 KiB

    About 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 178 ms

    178 ms

    Shopify costs a phone 178 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 31 KiB

    31 KiB could be saved by minifying CSS.

  • Minify JavaScript

    51 KiB

    51 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 229 ms

    229 ms

    Real visitors wait 229 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 191% slower for real visitors

    +191%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 482 ms

    482 ms

    Scripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 514 ms

    514 ms

    Real visitors wait 514 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 21.6 MB in 477 requests

    21.6 MB

    Your homepage downloads 21.6 MB in 477 requests on a phone: media 16.8 MB (4), scripts 2.3 MB (190) and other files 1.2 MB (226). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (235 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.1 g of CO₂ per visit

    6.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.12 g of CO₂e: 733.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8689
  • Invalid ARIA attributes

    7 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 186 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 321 internal links, 7 external

    The homepage links to 321 pages on orilondon.com and 7 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Carry color with our durable, weather resistant bags. Made from recycled materials, our B Corp certified backpacks, tot…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “ORI London | Bags & Backpacks | Live Life In Color”.

  • Canonical URL set

    The canonical URL is https://orilondon.com/.

  • Structured data in place

    Structured data found: OnlineStore, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://orilondon.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://orilondon.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,180 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'token')”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 650 words of copy

    The homepage carries about 650 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 41 calls to action

    The homepage has 41 calls to action, for example “Shop All New In”, “Shop All Prints” and “Shop All Bags”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 180 testimonial or review blocks and 1 trust badge.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orilondon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gocertify · Depict Search Merchandising · Videowise Connect · Dialogue Cro A B Testing · Lipscore Reviews · Gorgias Live Chat Helpdesk · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Okendo · Automated Personalization · trustpilot.com · cloudfront.net · jsdelivr.net · goaffpro.com · salesfire.co.uk

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on orilondon.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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