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orolabs.ai website review
Visit site (opens in a new tab)Reviewed 25 October 202628 issues · 82 checks
This review found 28 issues worth fixing on orolabs.ai, 8 of them high impact, across 82 checks. The most urgent: page weight: 11.8 MB in 103 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 103 ms |
| May 9, 2026 | 103 ms |
| May 16, 2026 | 108 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 106 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 111 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 101 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 106 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 109 ms |
| Sep 12, 2026 | 109 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 110 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Use efficient cache lifetimes
450 ms · 3.3 MB40 files are served with short cache lifetimes, so returning visitors download them again (3.3 MB).
Improve image delivery
750 ms · 505 KiB8 images could be 505 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Cookiebot and Facebook and others), adding 5.1 MB and 580 ms of main-thread time.
Mobile performance score: 74
74/100Your mobile performance score is 74 (desktop: 96). Pages that score under 90 lose visitors before the first paint.
website-files.com adds 433 ms
433 mswebsite-files.com costs a phone 433 ms of main-thread work and 4.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
309 KiBAbout 309 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,289 HTML elements
The page has 2,289 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Smiling woman with long dark hair wearing a black blazer an…”.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 103 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 734 ms
734 msReal visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 159 ms
159 msScripts block the page for only 159 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 11.8 MB in 103 requests
11.8 MBYour homepage downloads 11.8 MB in 103 requests on a phone: media 7.5 MB (5), images 3.2 MB (46) and scripts 959 KiB (33). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
ask-oro-ui.svg weighs 1.1 MB. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
41 KiB1 image is downloaded at several times the size a phone draws it, for example 6aba3892cf9470efbfd0a4e1_hero-cut.webp at 1,152 px wide, shown at 301 px. Resized copies would save about 41 KiB.
About 3.4 g of CO₂ per visit
3.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.35 g of CO₂e: 402.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 113 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (167 characters)
Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.
76 internal links, 15 external
The homepage links to 76 pages on orolabs.ai and 15 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Procurement that works for everyone”.
Title: 44 characters
Your title is a healthy 44 characters: “Agentic Procurement Orchestration | ORO Labs”.
Canonical URL set
The canonical URL is https://www.orolabs.ai/.
Structured data in place
Structured data found: Corporation and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.orolabs.ai/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,273 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.orolabs.ai/llms.txt (14 KiB, 87 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://www.orolabs.ai/oro-studio is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
10 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,081 words of copy
The homepage carries about 1,081 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a demo”.
9 calls to action
The homepage has 9 calls to action, for example “Request a demo”, “Request Demo” and “Learn more about Intake Mangement”.
Social proof on the page
Social proof on the homepage: 68 testimonial or review blocks, 41 customer or partner logos, a star rating and 44 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orolabs.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on orolabs.ai, including 14 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.