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orsacu.org website review
Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 90 checks
This review found 32 issues worth fixing on orsacu.org, 12 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 188 ms |
| May 23, 2026 | 190 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 178 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 150 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 142 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 166 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 173 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 164 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 149 ms |
| Oct 31, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.7 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.
Use efficient cache lifetimes
4.8 s · 690 KiB14 files are served with short cache lifetimes, so returning visitors download them again (690 KiB).
Minify JavaScript
2.1 s · 410 KiB410 KiB could be saved by minifying JavaScript.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, zoom.us and Clarity and others), adding 2.7 MB and 792 ms of main-thread time.
Google Tag Manager adds 389 ms
389 msGoogle Tag Manager costs a phone 389 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
399 KiB6 images could be 399 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
zoom.us adds 120 ms
120 mszoom.us costs a phone 120 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
150 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 29.0 s
29.0 sYour largest element takes 29.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A dog with an orsa bandana around her neck hangs out the wi…”.
Time to Interactive: 29.1 s
29.1 sThe page becomes fully interactive after 29.1 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 586 ms
586 msScripts block taps and scrolling for 586 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 130 ms
130 msReal visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 674 ms
674 msReal visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 106 requests
4.7 MBYour homepage downloads 4.7 MB in 106 requests on a phone: scripts 2.5 MB (38), fonts 1.4 MB (11) and images 586 KiB (14). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
109 KiB1 image is downloaded at several times the size a phone draws it, for example image at 2,048 px wide, shown at 370 px. Resized copies would save about 109 KiB.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
54 internal links, 9 external
The homepage links to 54 pages on orsacu.org and 9 external pages.
7 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “At orsa credit union we create Belonging by building up our members, our communities and our great state of Michigan—on…”.
One H1 headline
Your main headline reads: “Cut your car payment, get up to $500.*”.
Title: 54 characters
Your title is a healthy 54 characters: “orsa credit union | Michigan's Premier Banking Partner”.
Canonical URL set
The canonical URL is https://orsacu.org/.
Structured data in place
Structured data found: BankOrCreditUnion, ItemList, Organization, SpecialAnnouncement and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.orsacu.org/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://orsacu.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,268 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page slow to respond
https://orsacu.org/loans took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://orsacu.org/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FLogoFull.0mnjaskriaxij.svg&w=640&q=75.
9 third-party cookies
9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_VERIFIER_CHANGED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
50 of 58 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,398 words of copy
The homepage carries about 1,398 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Us” and “Schedule an Appointment”.
4 calls to action
The homepage has 4 calls to action, for example “Contact Us”, “Schedule an Appointment” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orsacu.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 12 open roles
- Job board
- adp
- Careers page
- orsacu.org/about/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on orsacu.org, including 15 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.