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orsacu.org website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 90 checks

This review found 32 issues worth fixing on orsacu.org, 12 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.3 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20262.8 s
Jun 6, 20262.7 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
202 ms131 msMay 16Oct 31139 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026188 ms
May 23, 2026190 ms
May 30, 2026194 ms
Jun 6, 2026178 ms
Jun 13, 2026160 ms
Jun 20, 2026150 ms
Jun 27, 2026145 ms
Jul 4, 2026141 ms
Jul 11, 2026140 ms
Jul 18, 2026142 ms
Jul 25, 2026145 ms
Aug 1, 2026156 ms
Aug 8, 2026166 ms
Aug 15, 2026178 ms
Aug 22, 2026183 ms
Aug 29, 2026180 ms
Sep 5, 2026179 ms
Sep 12, 2026173 ms
Sep 19, 2026171 ms
Sep 26, 2026169 ms
Oct 3, 2026170 ms
Oct 10, 2026164 ms
Oct 17, 2026155 ms
Oct 24, 2026149 ms
Oct 31, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orsacu.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orsacu.org at 0.5 s0.5 s
  2. orsacu.org at 1.1 s1.1 s
  3. orsacu.org at 1.6 s1.6 s
  4. orsacu.org at 2.1 s2.1 s
  5. orsacu.org at 2.7 s2.7 s
  6. orsacu.org at 3.2 s3.2 s
  7. orsacu.org at 3.7 s3.7 s
  8. orsacu.org at 4.2 s4.2 s

Speed

10 to fix44
  • Reduce unused JavaScript

    6.7 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.7 s faster on a phone.

  • Use efficient cache lifetimes

    4.8 s · 690 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (690 KiB).

  • Minify JavaScript

    2.1 s · 410 KiB

    410 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, zoom.us and Clarity and others), adding 2.7 MB and 792 ms of main-thread time.

  • Google Tag Manager adds 389 ms

    389 ms

    Google Tag Manager costs a phone 389 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    399 KiB

    6 images could be 399 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • zoom.us adds 120 ms

    120 ms

    zoom.us costs a phone 120 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Reduce unused CSS

    28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 29.0 s

    29.0 s

    Your largest element takes 29.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A dog with an orsa bandana around her neck hangs out the wi…”.

  • Time to Interactive: 29.1 s

    29.1 s

    The page becomes fully interactive after 29.1 s. Good is under 3.8 s.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 586 ms

    586 ms

    Scripts block taps and scrolling for 586 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 130 ms

    130 ms

    Real visitors wait 130 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 674 ms

    674 ms

    Real visitors wait 674 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 188 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 106 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 106 requests on a phone: scripts 2.5 MB (38), fonts 1.4 MB (11) and images 586 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    109 KiB

    1 image is downloaded at several times the size a phone draws it, for example image at 2,048 px wide, shown at 370 px. Resized copies would save about 109 KiB.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 9092
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Interactive controls must not be nested (4 elements)

    Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 54 internal links, 9 external

    The homepage links to 54 pages on orsacu.org and 9 external pages.

7 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “At orsa credit union we create Belonging by building up our members, our communities and our great state of Michigan—on…”.

  • One H1 headline

    Your main headline reads: “Cut your car payment, get up to $500.*”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “orsa credit union | Michigan's Premier Banking Partner”.

  • Canonical URL set

    The canonical URL is https://orsacu.org/.

  • Structured data in place

    Structured data found: BankOrCreditUnion, ItemList, Organization, SpecialAnnouncement and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.orsacu.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://orsacu.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,268 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page slow to respond

    https://orsacu.org/loans took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 2 broken images

    2 images failed to load on a phone, for example https://orsacu.org/_next/image?url=%2F_next%2Fstatic%2Fmedia%2FLogoFull.0mnjaskriaxij.svg&w=640&q=75.

  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_VERIFIER_CHANGED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    50 of 58 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,398 words of copy

    The homepage carries about 1,398 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Schedule an Appointment”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Schedule an Appointment” and “Learn More​”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orsacu.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
12 open roles
Job board
adp

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on orsacu.org, including 15 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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