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orsimo.com website review

Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 90 checks

This review found 31 issues worth fixing on orsimo.com, 12 of them high impact, across 90 checks. The most urgent: page weight: 17.5 MB in 444 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
996 ms621 msMay 23Nov 7677 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026919 ms
May 30, 2026803 ms
Jun 6, 2026788 ms
Jun 13, 2026780 ms
Jun 20, 2026780 ms
Jun 27, 2026790 ms
Jul 4, 2026767 ms
Jul 11, 2026790 ms
Jul 18, 2026775 ms
Jul 25, 2026764 ms
Aug 8, 2026740 ms
Aug 22, 2026848 ms
Aug 29, 2026886 ms
Sep 5, 2026944 ms
Sep 12, 2026953 ms
Sep 19, 2026859 ms
Sep 26, 2026843 ms
Oct 3, 2026745 ms
Oct 10, 2026707 ms
Oct 17, 2026713 ms
Oct 24, 2026664 ms
Oct 31, 2026703 ms
Nov 7, 2026677 ms
Real-visitor tap response (INP)75th percentile, phones
130 ms91 msMay 23Nov 7111 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026109 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 2026105 ms
Jun 27, 2026118 ms
Jul 4, 2026122 ms
Jul 11, 2026125 ms
Jul 18, 2026113 ms
Jul 25, 2026111 ms
Aug 29, 2026112 ms
Sep 5, 2026105 ms
Sep 12, 2026105 ms
Sep 19, 2026108 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026107 ms
Oct 24, 2026112 ms
Oct 31, 2026114 ms
Nov 7, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orsimo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orsimo.com at 3.3 s3.3 s
  2. orsimo.com at 6.6 s6.6 s
  3. orsimo.com at 9.9 s9.9 s
  4. orsimo.com at 13.2 s13.2 s
  5. orsimo.com at 16.5 s16.5 s
  6. orsimo.com at 19.9 s19.9 s
  7. orsimo.com at 23.2 s23.2 s
  8. orsimo.com at 26.5 s26.5 s

Speed

9 to fix91
  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (PayPal, Clarity and Shopify and others), adding 2.0 MB and 1.4 s of main-thread time.

  • Render-blocking requests

    850 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused JavaScript

    785 KiB

    About 785 KiB of JavaScript is downloaded but never used on this page.

  • PayPal adds 437 ms

    437 ms

    PayPal costs a phone 437 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Clarity adds 389 ms

    389 ms

    Clarity costs a phone 389 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 320 ms

    320 ms

    Shopify costs a phone 320 ms of main-thread work and 628 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    344 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (344 KiB).

  • azurefd.net adds 66 ms

    66 ms

    azurefd.net costs a phone 66 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    104 KiB

    About 104 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    38 KiB

    2 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 91

    91/100

    Your mobile performance score is 91. That is in Google's “good” band (90 and up).

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 210 ms

    210 ms

    Scripts block taps and scrolling for 210 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.6 s

    0.6 s

    Real visitors wait 0.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 468 ms

    468 ms

    Real visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.038

    0.038

    The layout barely moves while loading (CLS 0.038, good is under 0.1).

  • Largest Contentful Paint: 1.4 s

    1.4 s

    Your largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Γ”.

Images and page weight

1 to fix70
  • Page weight: 17.5 MB in 444 requests

    17.5 MB

    Your homepage downloads 17.5 MB in 444 requests on a phone: media 13.7 MB (1), scripts 1.7 MB (156) and other files 1.2 MB (236). Under 2 MB keeps phones on slow connections fast.

  • About 5.0 g of CO₂ per visit

    4.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.96 g of CO₂e: 595.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8287
  • Invalid ARIA attributes

    3 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • [role="img"] and [role="image"] elements must have alternative text (4 elements)

    [role="img"] and [role="image"] elements must have alternative text: 4 elements on the page fail this check, rated serious by axe-core.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 52 internal links, 2 external

    The homepage links to 52 pages on orsimo.com and 2 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Made to Mean Something”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Orsimo | Custom Jewellery Gifts That Tell a Story”.

  • Canonical URL set

    The canonical URL is https://orsimo.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://orsimo.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (890 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://orsimo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://orsimo.com/collections/all, https://orsimo.com/pages/frequently-asked-questions, https://orsimo.com/collections/cursive-collection, https://orsimo.com/collections/personalized-jewellery and https://orsimo.com/collections/you-will-like-this have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://orsimo.com/pages/contact, https://orsimo.com/pages/frequently-asked-questions and https://orsimo.com/apps/parcelpanel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://orsimo.com/products/clear-zircon-cross-necklace, https://orsimo.com/products/personalised-letter-and-symbol-necklace, https://orsimo.com/products/personalised-name-necklace-with-heart and https://orsimo.com/products/minimalist-fish-necklace have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 2 broken images

    2 images failed to load on a phone, for example https://orsimo.com/.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    10 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 397 words of copy

    The homepage carries about 397 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “Track Your Order” and “Contact Us”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orsimo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Ymq Product Options · Klaviyo Email Marketing Sms · Judge Me Reviews · Microsoft Clarity · Inbox · Gdpr Cookie Consent · Ymq Cart Drawer Cart Upsell

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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