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orthoillinois.com website review
Visit site (opens in a new tab)Reviewed 30 October 202638 issues · 84 checks
This review found 38 issues worth fixing on orthoillinois.com, 14 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 80 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 80 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 83 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 81 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 84 ms |
| Sep 26, 2026 | 85 ms |
| Oct 3, 2026 | 84 ms |
| Oct 10, 2026 | 85 ms |
| Oct 17, 2026 | 83 ms |
| Oct 24, 2026 | 83 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.6 s
4.3 s
5.0 s
5.7 s
Speed
Reduce unused JavaScript
13.4 s · 2.4 MBAbout 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 13.4 s faster on a phone.
Use efficient cache lifetimes
12.4 s · 2.5 MB9 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).
Minify JavaScript
3.8 s · 755 KiB755 KiB could be saved by minifying JavaScript.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ecwcloud.com and Accessibe Accessibility Overlay and others), adding 3.7 MB and 1.4 s of main-thread time.
Google Tag Manager adds 770 ms
770 msGoogle Tag Manager costs a phone 770 ms of main-thread work and 821 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
850 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused CSS
490 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 490 ms faster on a phone.
ecwcloud.com adds 246 ms
246 msecwcloud.com costs a phone 246 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 157 KiB4 images could be 157 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 293 ms. During a long task the page ignores taps.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
250 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.33
0.33For real visitors the layout shifts by 0.33 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 26.0 s
26.0 sYour largest element takes 26.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hurt Slide”.
Time to Interactive: 26.4 s
26.4 sThe page becomes fully interactive after 26.4 s. Good is under 3.8 s.
Speed Index: 7.8 s
7.8 sVisually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 868 ms
868 msScripts block taps and scrolling for 868 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.277
0.277The layout shifts by 0.277 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 94 ms
94 msReal visitors wait 94 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.3 MB in 65 requests
4.3 MBYour homepage downloads 4.3 MB in 65 requests on a phone: scripts 3.8 MB (24), images 411 KiB (19) and fonts 79 KiB (4). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Healow-App.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
3 H1 headlines
There are 3 <h1> headlines (“Where does it hurt?”, “Hip Popping? Here’s What That Sound Could Mean” and “Patient Stories”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
82 internal links, 13 external
The homepage links to 82 pages on orthoillinois.com and 13 external pages.
5 checks passed
Title: 46 characters
Your title is a healthy 46 characters: “Industry Leading Orthopedic Clinic in Illinois”.
Canonical URL set
The canonical URL is https://www.orthoillinois.com/.
Structured data in place
Structured data found: BreadcrumbList, MedicalOrganization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.orthoillinois.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://www.orthoillinois.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (427 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://www.orthoillinois.com/about, https://www.orthoillinois.com/about/career-center, https://www.orthoillinois.com/resources, https://www.orthoillinois.com/resources/for-physicians, https://www.orthoillinois.com/resources/patient-education and https://www.orthoillinois.com/resources/patient-info and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Promise.allSettled is not a function”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 260 words of copy
The homepage carries about 260 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Online”.
16 calls to action
The homepage has 16 calls to action, for example “Call Main Office for..”, “• Schedule an Appointment” and “Call Injury Express for:”.
1 short form
A short form (6 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orthoillinois.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- GoDaddy
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on orthoillinois.com, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.