osmo.no website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

About 62 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

7 third-party services load with your homepage (Clarity, 9gtb.com and Shopify and others), adding 161 KiB and 183 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

2 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

About 18 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Osmo Bringing you the most quality products to make your li…”.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (42 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.34 g of CO₂e: 40.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<dt> and <dd> elements must be contained by a <dl>: 16 elements on the page fail this check, rated serious by axe-core.

<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 8 elements on the page fail this check, rated serious by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 4 characters: “Osmo”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to tryosmo.com, not osmo.no, so Google may credit that host instead.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://tryosmo.com)”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 18 pages on osmo.no and 3 external pages.

https://osmo.no/collections/all, https://osmo.no/collections/top-selling, https://osmo.no/policies/privacy-policy, https://osmo.no/policies/refund-policy, https://osmo.no/policies/shipping-policy and https://osmo.no/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 221 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.