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ourlads.com website review

Visit site (opens in a new tab)Reviewed 12 October 202650 issues · 97 checks

This review found 50 issues worth fixing on ourlads.com, 21 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sApr 18Oct 31.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.2 s
Apr 25, 20261.2 s
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
159 ms123 msApr 18Oct 3155 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026147 ms
Apr 25, 2026137 ms
May 2, 2026135 ms
May 9, 2026132 ms
May 16, 2026129 ms
May 23, 2026130 ms
May 30, 2026129 ms
Jun 6, 2026127 ms
Jun 13, 2026127 ms
Jun 20, 2026128 ms
Jun 27, 2026130 ms
Jul 4, 2026138 ms
Jul 11, 2026146 ms
Jul 18, 2026153 ms
Jul 25, 2026149 ms
Aug 1, 2026142 ms
Aug 8, 2026137 ms
Aug 15, 2026130 ms
Aug 22, 2026129 ms
Aug 29, 2026133 ms
Sep 5, 2026138 ms
Sep 12, 2026142 ms
Sep 19, 2026146 ms
Sep 26, 2026150 ms
Oct 3, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ourlads.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ourlads.com at 0.4 s0.4 s
  2. ourlads.com at 0.8 s0.8 s
  3. ourlads.com at 1.1 s1.1 s
  4. ourlads.com at 1.5 s1.5 s
  5. ourlads.com at 1.9 s1.9 s
  6. ourlads.com at 2.3 s2.3 s
  7. ourlads.com at 2.6 s2.6 s
  8. ourlads.com at 3.0 s3.0 s

Speed

13 to fix19
  • Reduce unused JavaScript

    7.5 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.5 s faster on a phone.

  • Use efficient cache lifetimes

    3.6 s · 2.8 MB

    156 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Render-blocking requests

    2.9 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Main-thread work: 10.2 s

    A phone's processor spends 10.2 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, primis.tech and YouTube and others), adding 4.1 MB and 2.6 s of main-thread time.

  • primis.tech adds 494 ms

    494 ms

    primis.tech costs a phone 494 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 516 ms

    516 ms

    Google Tag Manager costs a phone 516 ms of main-thread work and 811 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 454 ms

    454 ms

    YouTube costs a phone 454 ms of main-thread work and 976 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pub.network adds 413 ms

    413 ms

    pub.network costs a phone 413 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    398 KiB

    15 images could be 398 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 371 ms. During a long task the page ignores taps.

  • Rubicon Project adds 272 ms

    272 ms

    Rubicon Project costs a phone 272 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Document request latency

    48 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.8 s

    10.8 s

    The first text or image appears after 10.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.3 s

    24.3 s

    Your largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Ourlads’ Key NCAAF Matchups: Week 6”.

  • Speed Index: 20.3 s

    20.3 s

    Visually, the page fills in at 20.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 64.8 s

    64.8 s

    The page becomes fully interactive after 64.8 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.195

    0.195

    The layout shifts by 0.195 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 147 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 536 ms

    536 ms

    Real visitors wait 536 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 6.9 MB in 1,322 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 1,322 requests on a phone: scripts 4.3 MB (90), images 1.2 MB (498) and other files 605 KiB (575). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (645 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (115 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 6180
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 5864
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “NFL Draft Guide, Mock Drafts, News | Ourlads’ NFL Scouting Services”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 20 external

    The homepage links to 78 pages on ourlads.com and 20 external pages.

3 checks passed
  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ourlads.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (791 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 13 pages share a meta description

    /nfldepthcharts, /ncaa-football-depth-charts, /ufl-depth-charts, /football, /story-archive and /scouting-reports/players.aspx and 7 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5062
  • 1 broken image

    1 image failed to load on a phone, for example https://www.google.com/ads/measurement/l?ebcid=efmk.

  • 33 third-party cookies

    33 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 7 small tap targets

    7 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://app.protectsubrev.com/catch.css' from origin 'https://www.ourlads.com' has been bl…”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “BUY DRAFT GUIDE”, “Radio Schedule” and “Contact Us”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ourlads.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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What your $25 Growth Playbook adds

This review found 50 issues on ourlads.com, including 22 speed issues, 7 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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