outdoorheld.uk website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

About 681 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Facebook and cloudfront.net and others), adding 1.4 MB and 614 ms of main-thread time.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

9 files are served with short cache lifetimes, so returning visitors download them again (532 KiB).

Google Tag Manager costs a phone 202 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

cloudfront.net costs a phone 109 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

hyros.com costs a phone 42 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.

Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

Real visitors wait 263 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Autumn Sale: Save £70.00 Regular price £139.95 GBP Sale pri…”.

Scripts block taps and scrolling for 263 ms in total while the page loads. Good is under 200 ms.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

autocomplete attribute must be used correctly: 1 element on the page fails this check, rated serious by axe-core.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 29 characters: “OutdoorHeld® – OutdoorHeld UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 69 pages on outdoorheld.uk and 7 external pages.

https://outdoorheld.uk/collections/vip-offers, https://outdoorheld.uk/collections/all-barefoot-shoes, https://outdoorheld.uk/collections/winter-models, https://outdoorheld.uk/collections/spring-models, https://outdoorheld.uk/collections/summer-models and https://outdoorheld.uk/collections/home-models and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://outdoorheld.uk/collections/all-barefoot-shoes, https://outdoorheld.uk/collections/winter-models and https://outdoorheld.uk/collections/spring-models took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 413 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.