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outdoorrooms.com website review
Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 87 checks
This review found 36 issues worth fixing on outdoorrooms.com, 10 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,209 of 109,103 reviewed websitesbeats 72%
- #16,607 of 61,794 online storesbeats 67%
- #16,116 of 56,374 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 117 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 128 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 133 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 129 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 124 ms |
| Nov 7, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.1 s · 555 KiBAbout 555 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
200 ms · 3.7 MB10 images could be 3.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
950 ms · 680 KiB39 files are served with short cache lifetimes, so returning visitors download them again (680 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, LiveChat and Klaviyo and others), adding 1.8 MB and 1.3 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 498 ms
498 msGoogle Tag Manager costs a phone 498 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LiveChat adds 229 ms
229 msLiveChat costs a phone 229 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,034 HTML elements
The page has 2,034 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 158 ms
158 msKlaviyo costs a phone 158 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 14 KiB14 KiB could be saved by minifying JavaScript.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 21.0 s
21.0 sThe page becomes fully interactive after 21.0 s. Good is under 3.8 s.
Total Blocking Time: 507 ms
507 msScripts block taps and scrolling for 507 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 505 ms
505 msReal visitors wait 505 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.031
0.031The layout barely moves while loading (CLS 0.031, good is under 0.1).
Images and page weight
Page weight: 8.0 MB in 387 requests
8.0 MBYour homepage downloads 8.0 MB in 387 requests on a phone: images 4.8 MB (44), scripts 1.9 MB (137) and other files 982 KiB (171). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
CIR-42-FSBR-K_Flame_WEB.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (277 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 271.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
26 links without text
26 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 188 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “One Stop for Outdoor Fire Pits & Fireplaces: Outdoor GreatRoom Co – Outdoor GreatRooms”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
186 internal links, 10 external
The homepage links to 186 pages on outdoorrooms.com and 10 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Discover outdoor fire solutions at The Outdoor GreatRoom Company. Shop gas burners, fire pits, fire pit tables, and fir…”.
Canonical URL set
The canonical URL is https://outdoorrooms.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://outdoorrooms.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,002 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://outdoorrooms.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://outdoorrooms.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://outdoorrooms.com/pages/company-and-shipping-updates has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343023570&tm=gtm002&Ver=2&mid=547fea96-e57a-4949-b295-56045671f3dc&bo=1&sid=b83ce6c0dd3011f190e139ee360305a6&vid=b83cf920dd3011f1b8651523c0843804&vids=1&msclkid=N&pi=9.
6 small tap targets
6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'removeAttribute')”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 921 words of copy
The homepage carries about 921 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “REQUEST A CONSULT” and “SHOP FIRE PIT TABLES”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Request a Consult” and “Shop Fire Pit Tables”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 19 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at outdoorrooms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ta Mappy Store Locator Maps · Ymq B2b Login Lock Hide Price · Klaviyo Email Marketing Sms · Hulk Form Builder · Globo Product Options · livechatinc.com · nice-team.net · cart-bot.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Lakeville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on outdoorrooms.com, including 16 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.