outlier.nyc website review

Not measured in this review.

• Real-user TTFB: 1.0 s

  1.0 s

  Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  -4%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +4%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• 1 image far larger than shown

  41 KiB

  1 image is downloaded at several times the size a phone draws it, for example outlier-digiburn-wordmark.png at 714 px wide, shown at 100 px. Resized copies would save about 41 KiB.

  Elements (1)

• 1 image in older formats

  1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 0.2 g of CO₂ per visit

  0.24 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.24 g of CO₂e: 28.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 7 form fields without a label

  7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 45 internal links, 14 external

  The homepage links to 45 pages on outlier.nyc and 14 external pages.

• No llms.txt

  There is no https://outlier.nyc/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 9 pages share a meta description

  https://outlier.nyc/collections/pants, https://outlier.nyc/collections/shirts, https://outlier.nyc/collections/layers and https://outlier.nyc/collections/objects use the same meta description. A description written for each page earns more clicks.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage and read each the way a search engine does.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 337 words of copy

  The homepage carries about 337 words of visible text.

• 6 cookies set on arrival

  6

  Opening the homepage sets 6 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 12 other companies contacted

  Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.