outsideonline.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.8 s

  2.8 s

  Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user CLS: 0.11

  0.11

  For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

• Tap response (INP) got 22% slower for real visitors

  +22%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 85 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user FCP: 2.0 s

  2.0 s

  Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 1.2 s

  1.2 s

  Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

• Largest content (LCP) got 13% slower for real visitors

  +13%

  Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.9 MB

  2.9 MB

  Your homepage downloads 2.9 MB on a phone, 89 KiB of it images (3%). Under 2 MB keeps phones on slow connections fast.

• About 0.8 g of CO₂ per visit

  0.82 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Images must have alternative text (1 element)

  Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• Frames without titles

  1 frame has no title, so screen-reader users cannot tell what it contains.

  Elements (1)

• All page content should be contained by landmarks (100 elements)

  All page content should be contained by landmarks: 100 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Banner landmark should not be contained in another landmark (1 element)

  Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is short (16 characters)

  Your title is only 16 characters: “Outside Magazine”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• 131 internal links, 12 external

  The homepage links to 131 pages on outsideonline.com and 12 external pages.

• No llms.txt

  There is no https://www.outsideonline.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 4 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 1 linked page hidden from search

  https://www.outsideonline.com/home is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 3 pages share a title

  https://www.outsideonline.com/featured?scope=anon, / and https://www.outsideonline.com/home all use the title “Outside Magazine”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (3)

• 4 pages without a meta description

  https://www.outsideonline.com/home, https://www.outsideonline.com/podcast, https://www.outsideonline.com/video and https://www.outsideonline.com/byline/editors have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (4)

• 8 pages without an H1

  /, https://www.outsideonline.com/home, https://www.outsideonline.com/outdoor-adventure, https://www.outsideonline.com/outdoor-gear, https://www.outsideonline.com/adventure-travel and https://www.outsideonline.com/health and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page with very little text

  https://www.outsideonline.com/membership has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://ams-pageview-public.s3.amazonaws.com/1x1-pixel.png?id=a4bea57432f1.

• 9 small tap targets

  9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Uh-oh something went wrong with placing the in article CTA. Error: The banner is already on the page”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,280 words of copy

  The homepage carries about 1,280 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Amplitude, Comscore, Criteo, Google Ads and Google Analytics and 2 mores (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

• 25 cookies set on arrival

  25

  Opening the homepage sets 25 cookies (measured from a US location before any click).

• 96 other companies contacted

  Loading the homepage contacts 96 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.