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oxoshop.cz website review
Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 77 checks
This review found 29 issues worth fixing on oxoshop.cz, 11 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #18,885 of 103,924 reviewed websitesbeats 77%
- #12,131 of 58,051 online storesbeats 73%
- #11,772 of 52,853 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 929 ms |
| May 23, 2026 | 941 ms |
| May 30, 2026 | 938 ms |
| Jun 6, 2026 | 923 ms |
| Jun 13, 2026 | 912 ms |
| Jun 20, 2026 | 913 ms |
| Jun 27, 2026 | 934 ms |
| Jul 4, 2026 | 954 ms |
| Jul 11, 2026 | 955 ms |
| Jul 18, 2026 | 952 ms |
| Jul 25, 2026 | 935 ms |
| Aug 1, 2026 | 914 ms |
| Aug 8, 2026 | 923 ms |
| Aug 15, 2026 | 902 ms |
| Aug 22, 2026 | 894 ms |
| Aug 29, 2026 | 910 ms |
| Sep 5, 2026 | 924 ms |
| Sep 12, 2026 | 958 ms |
| Sep 19, 2026 | 961 ms |
| Sep 26, 2026 | 950 ms |
| Oct 3, 2026 | 978 ms |
| Oct 10, 2026 | 969 ms |
| Oct 17, 2026 | 973 ms |
| Oct 24, 2026 | 933 ms |
| Oct 31, 2026 | 895 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 107 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 116 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 128 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 134 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 119 ms |
| Oct 24, 2026 | 116 ms |
| Oct 31, 2026 | 114 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
5.7 s · 1.4 MB7 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.7 s faster on a phone.
Reduce unused JavaScript
1.8 s · 697 KiBAbout 697 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.4 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Use efficient cache lifetimes
900 ms · 428 KiB13 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and myshoptet.com and others), adding 3.2 MB and 943 ms of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 566 ms
566 msGoogle Tag Manager costs a phone 566 ms of main-thread work and 828 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
myshoptet.com adds 106 ms
106 msmyshoptet.com costs a phone 106 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 224 ms
224 msFacebook costs a phone 224 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 702 ms of it running JavaScript. That is comfortably low.
Server response: 154 ms
154 msYour server sent the HTML in 154 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.3 s
14.3 sYour largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Total Blocking Time: 348 ms
348 msScripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 437 ms
437 msReal visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.028
0.028The layout barely moves while loading (CLS 0.028, good is under 0.1).
Images and page weight
1 image over 500 KB
cz.jpg weighs 1.1 MB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
1.2 MB2 images are downloaded at several times the size a phone draws them, for example cz.jpg at 3,746 px wide, shown at 390 px. Resized copies would save about 1.2 MB.
Page weight: 3.2 MB in 47 requests
3.2 MBYour homepage downloads 3.2 MB in 47 requests on a phone: images 1.5 MB (8), scripts 1.3 MB (16) and fonts 278 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
36 text elements with low contrast
36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Bubble Tea domů | Home kit, praskající kuličky a sirupy | OXO Bubble Tea”.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
57 internal links, 4 external
The homepage links to 57 pages on oxoshop.cz and 4 external pages.
6 checks passed
Meta description: 103 characters
Your meta description is 103 characters: “Připrav si bubble tea doma za 30 sekund. Home kity, praskající kuličky a sirupy skladem. Vyrobeno v ČR.”.
Canonical URL set
The canonical URL is https://www.oxobubble.cz/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.oxobubble.cz/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.oxobubble.cz/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (600 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
1 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “[Deprecated]: Function %cshoptet.abilities.config.slider_shadow_size%c has been removed and will no longer work in futu…”.
2 checks passed
Tap targets are thumb-sized
37 of 39 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 537 words of copy
The homepage carries about 537 words of visible text.
4 checks passed
1 call to action
The homepage has 1 call to action, for example “Start sada pro provozovny”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oxoshop.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- AVADA Commerce;Shopify;Shopify Plus
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- WebSupport s.r.o.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on oxoshop.cz, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.