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oxoshop.cz website review

Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 77 checks

This review found 29 issues worth fixing on oxoshop.cz, 11 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
991 ms881 msMay 16Oct 31895 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026929 ms
May 23, 2026941 ms
May 30, 2026938 ms
Jun 6, 2026923 ms
Jun 13, 2026912 ms
Jun 20, 2026913 ms
Jun 27, 2026934 ms
Jul 4, 2026954 ms
Jul 11, 2026955 ms
Jul 18, 2026952 ms
Jul 25, 2026935 ms
Aug 1, 2026914 ms
Aug 8, 2026923 ms
Aug 15, 2026902 ms
Aug 22, 2026894 ms
Aug 29, 2026910 ms
Sep 5, 2026924 ms
Sep 12, 2026958 ms
Sep 19, 2026961 ms
Sep 26, 2026950 ms
Oct 3, 2026978 ms
Oct 10, 2026969 ms
Oct 17, 2026973 ms
Oct 24, 2026933 ms
Oct 31, 2026895 ms
Real-visitor tap response (INP)75th percentile, phones
138 ms103 msMay 16Oct 31114 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026107 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026119 ms
Jul 4, 2026120 ms
Jul 11, 2026121 ms
Jul 18, 2026120 ms
Jul 25, 2026117 ms
Aug 1, 2026116 ms
Aug 8, 2026121 ms
Aug 15, 2026128 ms
Aug 22, 2026129 ms
Aug 29, 2026132 ms
Sep 5, 2026134 ms
Sep 12, 2026131 ms
Sep 19, 2026128 ms
Sep 26, 2026123 ms
Oct 3, 2026122 ms
Oct 10, 2026120 ms
Oct 17, 2026119 ms
Oct 24, 2026116 ms
Oct 31, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oxoshop.cz (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oxoshop.cz at 0.4 s0.4 s
  2. oxoshop.cz at 0.8 s0.8 s
  3. oxoshop.cz at 1.1 s1.1 s
  4. oxoshop.cz at 1.5 s1.5 s
  5. oxoshop.cz at 1.9 s1.9 s
  6. oxoshop.cz at 2.3 s2.3 s
  7. oxoshop.cz at 2.6 s2.6 s
  8. oxoshop.cz at 3.0 s3.0 s

Speed

9 to fix63
  • Improve image delivery

    5.7 s · 1.4 MB

    7 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.7 s faster on a phone.

  • Reduce unused JavaScript

    1.8 s · 697 KiB

    About 697 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Use efficient cache lifetimes

    900 ms · 428 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and myshoptet.com and others), adding 3.2 MB and 943 ms of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 566 ms

    566 ms

    Google Tag Manager costs a phone 566 ms of main-thread work and 828 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • myshoptet.com adds 106 ms

    106 ms

    myshoptet.com costs a phone 106 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 224 ms

    224 ms

    Facebook costs a phone 224 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 702 ms of it running JavaScript. That is comfortably low.

  • Server response: 154 ms

    154 ms

    Your server sent the HTML in 154 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 14.3 s

    14.3 s

    Your largest element takes 14.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.4 s

    17.4 s

    The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

  • Total Blocking Time: 348 ms

    348 ms

    Scripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 437 ms

    437 ms

    Real visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.028

    0.028

    The layout barely moves while loading (CLS 0.028, good is under 0.1).

Images and page weight

3 to fix50
  • 1 image over 500 KB

    cz.jpg weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    1.2 MB

    2 images are downloaded at several times the size a phone draws them, for example cz.jpg at 3,746 px wide, shown at 390 px. Resized copies would save about 1.2 MB.

  • Page weight: 3.2 MB in 47 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 47 requests on a phone: images 1.5 MB (8), scripts 1.3 MB (16) and fonts 278 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8694
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Bubble Tea domů | Home kit, praskající kuličky a sirupy | OXO Bubble Tea”.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 57 internal links, 4 external

    The homepage links to 57 pages on oxoshop.cz and 4 external pages.

6 checks passed
  • Meta description: 103 characters

    Your meta description is 103 characters: “Připrav si bubble tea doma za 30 sekund. Home kity, praskající kuličky a sirupy skladem. Vyrobeno v ČR.”.

  • Canonical URL set

    The canonical URL is https://www.oxobubble.cz/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.oxobubble.cz/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.oxobubble.cz/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (600 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “[Deprecated]: Function %cshoptet.abilities.config.slider_shadow_size%c has been removed and will no longer work in futu…”.

2 checks passed
  • Tap targets are thumb-sized

    37 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 537 words of copy

    The homepage carries about 537 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Start sada pro provozovny”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oxoshop.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
AVADA Commerce;Shopify;Shopify Plus
Analytics
Google Analytics | Google Tag Manager
Hosting
WebSupport s.r.o.

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on oxoshop.cz, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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