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pacificag.com website review

Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 89 checks

This review found 39 issues worth fixing on pacificag.com, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of pacificag.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pacificag.com at 0.4 s0.4 s
  2. pacificag.com at 0.8 s0.8 s
  3. pacificag.com at 1.1 s1.1 s
  4. pacificag.com at 1.5 s1.5 s
  5. pacificag.com at 1.9 s1.9 s
  6. pacificag.com at 2.3 s2.3 s
  7. pacificag.com at 2.6 s2.6 s
  8. pacificag.com at 3.0 s3.0 s

Speed

11 to fix30
  • Reduce unused JavaScript

    8.0 s · 874 KiB

    About 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.0 s faster on a phone.

  • Render-blocking requests

    6.5 s

    37 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.

  • Use efficient cache lifetimes

    1.6 s · 140 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).

  • Reduce unused CSS

    1.1 s · 256 KiB

    About 256 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, Google Tag Manager and lfeeder.com and others), adding 50.3 MB and 583 ms of main-thread time.

  • Vimeo adds 323 ms

    323 ms

    Vimeo costs a phone 323 ms of main-thread work and 48.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 187 ms

    187 ms

    Google Tag Manager costs a phone 187 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • FontAwesome CDN adds 14 ms

    14 ms

    FontAwesome CDN costs a phone 14 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pantheonsite.io adds 0 ms

    0 ms

    pantheonsite.io costs a phone 0 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 48 KiB

    1 image could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 61 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix34
  • First Contentful Paint: 9.8 s

    9.8 s

    The first text or image appears after 9.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.7 s

    27.7 s

    Your largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Creating Opportunity. Unlocking Value.”.

  • Time to Interactive: 27.8 s

    27.8 s

    The page becomes fully interactive after 27.8 s. Good is under 3.8 s.

  • Speed Index: 12.1 s

    12.1 s

    Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.624

    0.624

    The layout shifts by 0.624 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 186 ms

    186 ms

    Scripts block the page for only 186 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 51.6 MB in 185 requests

    51.6 MB

    Your homepage downloads 51.6 MB in 185 requests on a phone: other files 47.7 MB (64), scripts 1.7 MB (39) and fonts 1.1 MB (26). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (63 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 14.6 g of CO₂ per visit

    14.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 14.62 g of CO₂e: 1754.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8287
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (88 characters)

    Your title is 88 characters, so Google will cut it off around 60: “Pacific Ag - Pacific Ag is the nation’s largest crop residue harvest and supply company.”.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 33 internal links, 4 external

    The homepage links to 33 pages on pacificag.com and 4 external pages.

6 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Pacific Ag is the nation’s largest crop residue harvest and supply company.”.

  • One H1 headline

    Your main headline reads: “Creating Opportunity.Unlocking Value.”.

  • Canonical URL set

    The canonical URL is https://pacificag.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://pacificag.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://pacificag.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (660 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://pacificag.com/contact, https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 3 small tap targets

    3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 353 words of copy

    The homepage carries about 353 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Us”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Join Pacific Ag”, “Talk to Us” and “Join Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pacificag.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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