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pacificag.com website review
Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 89 checks
This review found 39 issues worth fixing on pacificag.com, 16 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.0 s · 874 KiBAbout 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.0 s faster on a phone.
Render-blocking requests
6.5 s37 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.5 s.
Use efficient cache lifetimes
1.6 s · 140 KiB18 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).
Reduce unused CSS
1.1 s · 256 KiBAbout 256 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Vimeo, Google Tag Manager and lfeeder.com and others), adding 50.3 MB and 583 ms of main-thread time.
Vimeo adds 323 ms
323 msVimeo costs a phone 323 ms of main-thread work and 48.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 187 ms
187 msGoogle Tag Manager costs a phone 187 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
FontAwesome CDN adds 14 ms
14 msFontAwesome CDN costs a phone 14 ms of main-thread work and 499 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
pantheonsite.io adds 0 ms
0 mspantheonsite.io costs a phone 0 ms of main-thread work and 498 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 48 KiB1 image could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 61 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.8 s
9.8 sThe first text or image appears after 9.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 27.7 s
27.7 sYour largest element takes 27.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Creating Opportunity. Unlocking Value.”.
Time to Interactive: 27.8 s
27.8 sThe page becomes fully interactive after 27.8 s. Good is under 3.8 s.
Speed Index: 12.1 s
12.1 sVisually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.624
0.624The layout shifts by 0.624 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 186 ms
186 msScripts block the page for only 186 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 51.6 MB in 185 requests
51.6 MBYour homepage downloads 51.6 MB in 185 requests on a phone: other files 47.7 MB (64), scripts 1.7 MB (39) and fonts 1.1 MB (26). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (63 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 14.6 g of CO₂ per visit
14.62 gBy the Sustainable Web Design model, a visit to your homepage emits about 14.62 g of CO₂e: 1754.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (1 element)
Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 4 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (88 characters)
Your title is 88 characters, so Google will cut it off around 60: “Pacific Ag - Pacific Ag is the nation’s largest crop residue harvest and supply company.”.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
33 internal links, 4 external
The homepage links to 33 pages on pacificag.com and 4 external pages.
6 checks passed
Meta description: 75 characters
Your meta description is 75 characters: “Pacific Ag is the nation’s largest crop residue harvest and supply company.”.
One H1 headline
Your main headline reads: “Creating Opportunity.Unlocking Value.”.
Canonical URL set
The canonical URL is https://pacificag.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://pacificag.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://pacificag.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (660 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://pacificag.com/contact, https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://pacificag.com/terms-and-conditions, https://pacificag.com/cookie-policy and https://pacificag.com/privacy-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 353 words of copy
The homepage carries about 353 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Us”.
10 calls to action
The homepage has 10 calls to action, for example “Join Pacific Ag”, “Talk to Us” and “Join Us”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 2 of them by other companies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pacificag.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on pacificag.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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