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padelkiwi.com website review

Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 84 checks

This review found 28 issues worth fixing on padelkiwi.com, 10 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
256 ms72 msMay 16Oct 31212 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202693 ms
May 23, 202695 ms
May 30, 2026112 ms
Jun 6, 2026141 ms
Jun 13, 2026172 ms
Jun 20, 2026196 ms
Jun 27, 2026201 ms
Jul 4, 2026205 ms
Jul 11, 2026217 ms
Jul 18, 2026226 ms
Jul 25, 2026231 ms
Aug 1, 2026235 ms
Aug 8, 2026232 ms
Aug 15, 2026229 ms
Aug 22, 2026224 ms
Aug 29, 2026220 ms
Sep 5, 2026213 ms
Sep 12, 2026220 ms
Sep 19, 2026222 ms
Sep 26, 2026221 ms
Oct 3, 2026217 ms
Oct 10, 2026205 ms
Oct 17, 2026202 ms
Oct 24, 2026202 ms
Oct 31, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of padelkiwi.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. padelkiwi.com at 1.0 s1.0 s
  2. padelkiwi.com at 2.0 s2.0 s
  3. padelkiwi.com at 2.9 s2.9 s
  4. padelkiwi.com at 3.9 s3.9 s
  5. padelkiwi.com at 4.9 s4.9 s
  6. padelkiwi.com at 5.9 s5.9 s
  7. padelkiwi.com at 6.8 s6.8 s
  8. padelkiwi.com at 7.8 s7.8 s

Speed

6 to fix74
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 7,809 HTML elements

    The page has 7,809 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    611 KiB

    9 images could be 611 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 875 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 124 ms

    124 ms

    Shopify costs a phone 124 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, Google Tag Manager and Trust Pilot and others), adding 821 KiB and 340 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 69 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (69 KiB).

  • Reduce unused CSS

    150 ms · 69 KiB

    About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    89 KiB

    About 89 KiB of JavaScript is downloaded but never used on this page.

  • Duplicated JavaScript

    17 KiB

    17 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black”.

  • Time to Interactive: 10.1 s

    10.1 s

    The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 226 ms

    226 ms

    Real visitors wait 226 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 120% slower for real visitors

    +120%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 93 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 753 ms

    753 ms

    Real visitors wait 753 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 93 ms

    93 ms

    Scripts block the page for only 93 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 4.3 MB in 344 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 344 requests on a phone: images 2.1 MB (55), other files 902 KiB (111) and scripts 745 KiB (152). Under 2 MB keeps phones on slow connections fast.

  • 23 images in older formats

    23 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    310 KiB

    4 images are downloaded at several times the size a phone draws them, for example home-cat-calzado.webp at 1,000 px wide, shown at 308 px. Resized copies would save about 310 KiB.

  • About 1.2 g of CO₂ per visit

    1.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 9092
  • Hidden but focusable

    21 elements hidden from screen readers can still receive keyboard focus.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 37 links without text

    37 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 193 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 3 H1 headlines

    There are 3 <h1> headlines (“Padel Kiwi”, “BLACK NOVEMBER” and “UP TO 60% OFF”). One clear main headline is easier for people and search engines.

  • 340 internal links, 10 external

    The homepage links to 340 pages on padelkiwi.com and 10 external pages.

7 checks passed
  • Meta description: 95 characters

    Your meta description is 95 characters: “International Padel Store. FREE shipping within 24/48h. With your purchase, we plant 1 tree. 🌳”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Padel Kiwi | Play, Win, Repeat | Online Padel Store”.

  • Canonical URL set

    The canonical URL is https://www.padelkiwi.com/en-us.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.padelkiwi.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.padelkiwi.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,014 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.padelkiwi.com/pages/devoluciones, whose canonical is https://www.padelkiwi.com/en-us/pages/devoluciones. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.padelkiwi.com/pages/devoluciones, https://www.padelkiwi.com/en-us/collections/pallas-babolat-3 and https://www.padelkiwi.com/en-us/collections/pallas-nox-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 154 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    62 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 598 words of copy

    The homepage carries about 598 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Brand Shop”, “Shop the deals” and “Subscribe”.

  • 25 short forms

    25 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and “2K reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at padelkiwi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookieyes Gdpr · Multifeeds · Kiwi Intelligence · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on padelkiwi.com, including 13 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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