Website review, no card needed
paese.pl website review
Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 75 checks
This review found 42 issues worth fixing on paese.pl, 14 of them high impact, across 75 checks. The most urgent: 18 images far larger than shown. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,408 of 108,423 reviewed websitesbeats 26%
- #48,171 of 61,487 online storesbeats 18%
- #1,362 of 2,495 WooCommerce storesbeats 39%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.1 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 101 ms |
| May 9, 2026 | 99 ms |
| May 16, 2026 | 98 ms |
| May 23, 2026 | 101 ms |
| May 30, 2026 | 107 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 190 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 201 ms |
| Jul 11, 2026 | 203 ms |
| Jul 18, 2026 | 200 ms |
| Jul 25, 2026 | 197 ms |
| Aug 1, 2026 | 195 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 212 ms |
| Aug 29, 2026 | 213 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 214 ms |
| Sep 19, 2026 | 216 ms |
| Sep 26, 2026 | 216 ms |
| Oct 3, 2026 | 216 ms |
| Oct 10, 2026 | 216 ms |
| Oct 17, 2026 | 222 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
9.2 MB17 images could be 9.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 67
67/100Your mobile performance score is 67 (desktop: 44). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
500 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 350 ms
350 msGoogle Tag Manager costs a phone 350 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 919 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.
Reduce unused JavaScript
313 KiBAbout 313 KiB of JavaScript is downloaded but never used on this page.
2,427 HTML elements
The page has 2,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Cloudflare and others), adding 836 KiB and 445 ms of main-thread time.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
81 KiB14 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 241 ms
241 msYour server sent the HTML in 241 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 44.2 s
44.2 sThe page becomes fully interactive after 44.2 s. Good is under 3.8 s.
Speed Index: 14.2 s
14.2 sVisually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “www_3000X1000PX_4 kopia”.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 119% slower for real visitors
+119%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 101 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 67% slower for real visitors
+67%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 253 ms
253 msScripts block taps and scrolling for 253 ms in total while the page loads. Good is under 200 ms.
3 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
18 images far larger than shown
15.5 MB18 images are downloaded at several times the size a phone draws them, for example 3B2A1904-1.png at 2,560 px wide, shown at 275 px. Resized copies would save about 15.5 MB.
7 images over 500 KB
7 images weigh 14.7 MB together. On a phone connection a single image that size takes seconds.
Page weight: 13.3 MB in 171 requests
13.3 MBYour homepage downloads 13.3 MB in 171 requests on a phone: images 12.0 MB (53), scripts 979 KiB (58) and stylesheets 148 KiB (35). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (13.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
5 images below the first screen load straight away
5 images further down the page (6.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
paese_puff-cloud_mobile_490x736-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.8 g of CO₂ per visit
3.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.76 g of CO₂e: 451.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
21 images without alt text
21 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
30 links without text
30 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (27 characters)
Your title is only 27 characters: “Strona główna - Sklep PAESE”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (33 characters)
Your meta description is only 33 characters: “Dla wszystkich zamówień od 199 zł”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No robots.txt
There is no robots.txt at paese.pl/robots.txt, the first file search crawlers ask for.
239 internal links, 11 external
The homepage links to 239 pages on paese.pl and 11 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Sklep PAESE”.
Canonical URL set
The canonical URL is https://paese.pl/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
XML sitemap found
Your XML sitemap is reachable at https://paese.pl/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://paese.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,457 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.
1 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Best practices
33 small tap targets
33 of 154 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3bo67muzbfgtl.cloudfront.net/externals/custom/645b3a450fcb9/style.20251013-092707…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 955 words of copy
The homepage carries about 955 words of visible text.
2 checks passed
8 short forms
8 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paese.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on paese.pl, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.