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paese.pl website review

Visit site (opens in a new tab)Reviewed 24 October 202642 issues · 75 checks

This review found 42 issues worth fixing on paese.pl, 14 of them high impact, across 75 checks. The most urgent: 18 images far larger than shown. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s881 msMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.5 s
Jun 13, 20262.3 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20263.7 s
Jul 18, 20263.5 s
Jul 25, 20263.3 s
Aug 1, 20263.1 s
Aug 8, 20262.6 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
241 ms79 msMay 2Oct 17222 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026101 ms
May 9, 202699 ms
May 16, 202698 ms
May 23, 2026101 ms
May 30, 2026107 ms
Jun 6, 2026129 ms
Jun 13, 2026163 ms
Jun 20, 2026190 ms
Jun 27, 2026200 ms
Jul 4, 2026201 ms
Jul 11, 2026203 ms
Jul 18, 2026200 ms
Jul 25, 2026197 ms
Aug 1, 2026195 ms
Aug 8, 2026197 ms
Aug 15, 2026204 ms
Aug 22, 2026212 ms
Aug 29, 2026213 ms
Sep 5, 2026213 ms
Sep 12, 2026214 ms
Sep 19, 2026216 ms
Sep 26, 2026216 ms
Oct 3, 2026216 ms
Oct 10, 2026216 ms
Oct 17, 2026222 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of paese.pl (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. paese.pl at 0.8 s0.8 s
  2. paese.pl at 1.6 s1.6 s
  3. paese.pl at 2.3 s2.3 s
  4. paese.pl at 3.1 s3.1 s
  5. paese.pl at 3.9 s3.9 s
  6. paese.pl at 4.7 s4.7 s
  7. paese.pl at 5.5 s5.5 s
  8. paese.pl at 6.2 s6.2 s

Speed

8 to fix67
  • Improve image delivery

    9.2 MB

    17 images could be 9.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67 (desktop: 44). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    500 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Google Tag Manager adds 350 ms

    350 ms

    Google Tag Manager costs a phone 350 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 919 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    313 KiB

    About 313 KiB of JavaScript is downloaded but never used on this page.

  • 2,427 HTML elements

    The page has 2,427 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Cloudflare and others), adding 836 KiB and 445 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    81 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (81 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 241 ms

    241 ms

    Your server sent the HTML in 241 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 44.2 s

    44.2 s

    The page becomes fully interactive after 44.2 s. Good is under 3.8 s.

  • Speed Index: 14.2 s

    14.2 s

    Visually, the page fills in at 14.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “www_3000X1000PX_4 kopia”.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 119% slower for real visitors

    +119%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 101 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 67% slower for real visitors

    +67%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 253 ms

    253 ms

    Scripts block taps and scrolling for 253 ms in total while the page loads. Good is under 200 ms.

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix19
  • 18 images far larger than shown

    15.5 MB

    18 images are downloaded at several times the size a phone draws them, for example 3B2A1904-1.png at 2,560 px wide, shown at 275 px. Resized copies would save about 15.5 MB.

  • 7 images over 500 KB

    7 images weigh 14.7 MB together. On a phone connection a single image that size takes seconds.

  • Page weight: 13.3 MB in 171 requests

    13.3 MB

    Your homepage downloads 13.3 MB in 171 requests on a phone: images 12.0 MB (53), scripts 979 KiB (58) and stylesheets 148 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (13.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (6.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    paese_puff-cloud_mobile_490x736-1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.8 g of CO₂ per visit

    3.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.76 g of CO₂e: 451.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8693
  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (6 elements).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is short (27 characters)

    Your title is only 27 characters: “Strona główna - Sklep PAESE”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (33 characters)

    Your meta description is only 33 characters: “Dla wszystkich zamówień od 199 zł”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at paese.pl/robots.txt, the first file search crawlers ask for.

  • 239 internal links, 11 external

    The homepage links to 239 pages on paese.pl and 11 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Sklep PAESE”.

  • Canonical URL set

    The canonical URL is https://paese.pl/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • XML sitemap found

    Your XML sitemap is reachable at https://paese.pl/sitemap.xml.

AI search readiness

1 to fix81
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://paese.pl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,457 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 10087
  • 33 small tap targets

    33 of 154 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3bo67muzbfgtl.cloudfront.net/externals/custom/645b3a450fcb9/style.20251013-092707…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 955 words of copy

    The homepage carries about 955 words of visible text.

2 checks passed
  • 8 short forms

    8 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paese.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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