Website review, no card needed

paintplot.com logo

paintplot.com website review

Visit site (opens in a new tab)Reviewed 8 November 202622 issues · 71 checks

This review found 22 issues worth fixing on paintplot.com, 5 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s806 msMay 16Sep 191.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 2026846 ms
May 23, 2026985 ms
May 30, 2026927 ms
Jun 6, 2026927 ms
Jun 13, 2026951 ms
Jun 20, 2026959 ms
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Sep 19, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
123 ms77 msMay 23Sep 19118 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202682 ms
Jun 6, 202689 ms
Jun 13, 202696 ms
Jul 25, 2026104 ms
Sep 19, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of paintplot.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. paintplot.com at 0.6 s0.6 s
  2. paintplot.com at 1.2 s1.2 s
  3. paintplot.com at 1.8 s1.8 s
  4. paintplot.com at 2.4 s2.4 s
  5. paintplot.com at 3.0 s3.0 s
  6. paintplot.com at 3.6 s3.6 s
  7. paintplot.com at 4.2 s4.2 s
  8. paintplot.com at 4.8 s4.8 s

Speed

6 to fix59
  • Reduce unused JavaScript

    1.2 s · 298 KiB

    About 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 180 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (180 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (cartsguru.io, Shopify and Adroll and others), adding 794 KiB and 525 ms of main-thread time.

  • Improve image delivery

    150 ms · 441 KiB

    10 images could be 441 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 1,538 HTML elements

    The page has 1,538 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    280 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • Reduce unused CSS

    150 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    100 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 871 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 14.6 s

    14.6 s

    Your largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 27 ms

    27 ms

    Scripts block the page for only 27 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 278 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 278 requests on a phone: scripts 948 KiB (90), images 927 KiB (33) and other files 804 KiB (127). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9598
  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 49 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Meta description is long (262 characters)

    Your meta description is 262 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://paintplot.com.au)”.

  • One H1 headline

    Your <h1> is empty.

  • 134 internal links, 4 external

    The homepage links to 134 pages on paintplot.com and 4 external pages.

5 checks passed
  • Title: 39 characters

    Your title is a healthy 39 characters: “Paint Plot: Paint By Numbers For Adults”.

  • Canonical URL set

    The canonical URL is https://paintplot.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://paintplot.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (576 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://paintplot.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://paintplot.com/collections/all-paintings, https://paintplot.com/collections/bundles-mystery, https://paintplot.com/collections/new-arrivals, https://paintplot.com/collections/childrens-paint-by-number-kits, https://paintplot.com/collections/best-sellers and https://paintplot.com/collections/famous-artist-paintings and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SSL_VERSION_OR_CIPHER_MISMATCH”.

2 checks passed
  • Tap targets are thumb-sized

    14 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 344 words of copy

    The homepage carries about 344 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Paint By Numbers”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop Paint By Numbers”, “Start shopping” and “Subscribe & Save 20%”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, a star rating and “OVER 50,000 HAPPY CUSTOMERS”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paintplot.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Giftkart · File Uploads By Uploadkit · cartsguru.io · adroll.com · rechargecdn.com · mailchimp.com · chimpstatic.com · automizely.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on paintplot.com, including 11 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25