paleoethics.com website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 445 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 930 ms faster on a phone.

8 third-party services load with your homepage (Bold Commerce, Shopify and Google Tag Manager and others), adding 1.5 MB and 771 ms of main-thread time.

14 files are served with short cache lifetimes, so returning visitors download them again (264 KiB).

Bold Commerce costs a phone 246 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 184 ms of main-thread work and 849 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

7 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 KiB JavaScript is shipped twice across bundles.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PE SPORT Shop the latest line of PE supplements, enjoy the …”.

The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

The layout shifts by 0.406 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 320 ms in total while the page loads. Good is under 200 ms.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 images further down the page (110 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 60.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h3 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

There are 5 <h1> headlines (“PALEOETHICS”, “Clean Protein” and “pre-game fuel”). One clear main headline is easier for people and search engines.

Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://paleoethics.com/sitemap.xml, so Google discovers your pages only by following links.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 57 pages on paleoethics.com and 11 external pages.

There is no https://paleoethics.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

Your homepage links to https://paleoethics.com/pages/wod-2018-november-archive, https://paleoethics.com/pages/wod-2018-october-archive, https://paleoethics.com/products/clean-protein and https://paleoethics.com/collections/frontpage, which answer with an error. Visitors hit a dead end and search engines drop them.

https://paleoethics.com/collections/paleoethics, https://paleoethics.com/collections/deals-discounts, https://paleoethics.com/blogs/blog-articles, https://paleoethics.com/collections/pe-sport and https://paleoethics.com/pages/retail-request have no meta description, so Google writes the search snippet from whatever text it finds.

https://paleoethics.com/collections/paleoethics, https://paleoethics.com/collections/deals-discounts, https://paleoethics.com/collections/pe-sport and https://paleoethics.com/pages/retail-request have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 556 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.