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papajohns.com website review
Visit site (opens in a new tab)Reviewed 11 October 202640 issues · 86 checks
This review found 40 issues worth fixing on papajohns.com, 16 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.8 s |
| Apr 25, 2026 | 3.8 s |
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.6 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.9 s |
| Oct 3, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 632 ms |
| Apr 25, 2026 | 631 ms |
| May 2, 2026 | 610 ms |
| May 9, 2026 | 589 ms |
| May 16, 2026 | 562 ms |
| May 23, 2026 | 521 ms |
| May 30, 2026 | 497 ms |
| Jun 6, 2026 | 488 ms |
| Jun 13, 2026 | 487 ms |
| Jun 20, 2026 | 490 ms |
| Jun 27, 2026 | 496 ms |
| Jul 4, 2026 | 498 ms |
| Jul 11, 2026 | 499 ms |
| Jul 18, 2026 | 497 ms |
| Jul 25, 2026 | 486 ms |
| Aug 1, 2026 | 486 ms |
| Aug 8, 2026 | 498 ms |
| Aug 15, 2026 | 514 ms |
| Aug 22, 2026 | 536 ms |
| Aug 29, 2026 | 540 ms |
| Sep 5, 2026 | 533 ms |
| Sep 12, 2026 | 522 ms |
| Sep 19, 2026 | 522 ms |
| Sep 26, 2026 | 513 ms |
| Oct 3, 2026 | 515 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
Speed
Reduce unused JavaScript
1.9 s · 732 KiBAbout 732 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
2.2 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Use efficient cache lifetimes
1.4 s · 485 KiB19 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).
Mobile performance score: 30
30/100Your mobile performance score is 30 (desktop: 43). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 296 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 217 KiB11 images could be 217 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (FullStory, Optanon and AppDynamics and others), adding 736 KiB and 276 ms of main-thread time.
Reduce unused CSS
150 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 65 ms
65 msYour server sent the HTML in 65 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 545 ms
545 msReal visitors wait 545 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 14.8 s
14.8 sYour largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “/static-assets/a/images/web/hero/2026/p10-2026-works-med-he…”.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Speed Index: 10.5 s
10.5 sVisually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Real-user TTFB: 818 ms
818 msReal visitors wait 818 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 632 ms to 515 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 183 requests
3.4 MBYour homepage downloads 3.4 MB in 183 requests on a phone: scripts 2.4 MB (73), images 524 KiB (38) and fonts 251 KiB (7). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
0.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Papa Johns Pizza Delivery & Carryout - Best Deals on Pizza, Sides & More”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (207 characters)
Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
32 internal links, 71 external
The homepage links to 32 pages on papajohns.com and 71 external pages.
4 checks passed
One H1 headline
Your main headline reads: “ORDER FROM OUR APP”.
Canonical URL set
The canonical URL is https://www.papajohns.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.papajohns.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.papajohns.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (515 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages share a title
/, https://www.papajohns.com/order/delivery, https://www.papajohns.com/order/specials, https://www.papajohns.com/order/rewards-faq and https://www.papajohns.com/order/rewards-terms all use the title “Papa Johns Pizza Delivery & Carryout - Best Deals on Pizza, Sides & M…”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://www.papajohns.com/order/delivery, https://www.papajohns.com/order/specials, https://www.papajohns.com/order/rewards-faq and https://www.papajohns.com/order/rewards-terms use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.papajohns.com/company/index.html, whose canonical is https://www.papajohns.com/company. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.papajohns.com/order/menu/pizza has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 13 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
39 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 574 words of copy
The homepage carries about 574 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START NEW ORDER”.
13 calls to action
The homepage has 13 calls to action, for example “START NEW ORDER”, “START YOUR ORDER” and “Track my orderTrack order”.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at papajohns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on papajohns.com, including 16 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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