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papemachinery.com website review
Visit site (opens in a new tab)Reviewed 23 October 202648 issues · 90 checks
This review found 48 issues worth fixing on papemachinery.com, 23 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.3 s |
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 136 ms |
| May 9, 2026 | 129 ms |
| May 16, 2026 | 123 ms |
| May 23, 2026 | 126 ms |
| May 30, 2026 | 126 ms |
| Jun 6, 2026 | 130 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 134 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 177 ms |
| Aug 29, 2026 | 191 ms |
| Sep 5, 2026 | 180 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 172 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 159 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.8 s
4.7 s
5.6 s
6.6 s
7.5 s
Speed
Use efficient cache lifetimes
29.1 s · 8.3 MB34 files are served with short cache lifetimes, so returning visitors download them again (8.3 MB).
Reduce unused JavaScript
8.7 s · 3.2 MBAbout 3.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.
Improve image delivery
1.7 s · 3.2 MB12 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.
Render-blocking requests
3.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Google CDN adds 1.4 s
1.4 sGoogle CDN costs a phone 1.4 s of main-thread work and 3.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Salesforce.com adds 1.2 s
1.2 sSalesforce.com costs a phone 1.2 s of main-thread work and 2.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 12.3 s
A phone's processor spends 12.3 s on main-thread work while loading, 8.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 1.1 s
1.1 sGoogle Tag Manager costs a phone 1.1 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,932 HTML elements
The page has 6,932 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Salesforce.com and Google Tag Manager and others), adding 8.4 MB and 5.5 s of main-thread time.
Minify JavaScript
900 ms · 256 KiB256 KiB could be saved by minifying JavaScript.
audioeye.com adds 935 ms
935 msaudioeye.com costs a phone 935 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
750 ms · 103 KiBAbout 103 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 849 ms. During a long task the page ignores taps.
Other Google APIs/SDKs adds 274 ms
274 msOther Google APIs/SDKs costs a phone 274 ms of main-thread work and 165 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 63.3 s
63.3 sYour largest element takes 63.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AGRICULTURE & TURF VISIT WEBSITE”.
Speed Index: 24.7 s
24.7 sVisually, the page fills in at 24.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 83.0 s
83.0 sThe page becomes fully interactive after 83.0 s. Good is under 3.8 s.
First Contentful Paint: 7.1 s
7.1 sThe first text or image appears after 7.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 3.4 s
3.4 sScripts block taps and scrolling for 3.4 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 583 ms
583 msReal visitors wait 583 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 19.3 MB in 179 requests
19.3 MBYour homepage downloads 19.3 MB in 179 requests on a phone: scripts 8.1 MB (64), media 4.4 MB (2) and images 3.7 MB (23). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (922 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
76 KiB1 image is downloaded at several times the size a phone draws it, for example a9617e47-3523-4ff4-aafc-ad5f31cbe184.jpg at 1,306 px wide, shown at 368 px. Resized copies would save about 76 KiB.
About 5.5 g of CO₂ per visit
5.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.47 g of CO₂e: 656.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h2 → h5, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Construction, Forestry, Agriculture & Turf Equipment | Papé Machinery”.
25 H1 headlines
There are 25 <h1> headlines (“PAPÉ MACHINERY LOCATIONS”, “Request a Quote” and “Request Service”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
12 internal links, 165 external
The homepage links to 12 pages on papemachinery.com and 165 external pages.
6 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “As a premiere John Deere dealer with locations across the West, Papé keeps you moving with high-quality equipment, part…”.
Canonical URL set
The canonical URL is https://www.papemachinery.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.papemachinery.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.papemachinery.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,110 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.papemachinery.com/privacy-policy, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
https://www.papemachinery.com/terms has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.papemachinery.com/locations has no <h1> headline, so visitors and search engines get no clear main topic.
3 internal pages checked
We fetched 3 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=20265006&tm=gtm002&Ver=2&mid=a42f8421-1921-439c-b22a-4bf32ceee2ae&bo=1&sid=0cdf8440cea111f1aae7e906b2886b42&vid=0cdf8fc0cea111f1a4abebbfe7db01ed&vids=1&msclkid=N&pi=91.
8 small tap targets
8 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 34-field form
Your longest form asks for 34 fields (20 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 381 words of copy
The homepage carries about 381 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “JOIN OUR AGRICULTURE & TURF TEAM”.
4 calls to action
The homepage has 4 calls to action, for example “Join Our Agriculture & Turf Team”, “Join Our Construction & Forestry Team” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at papemachinery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on papemachinery.com, including 26 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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