Website review, no card needed
paperwrld.com website review
Visit site (opens in a new tab)Reviewed 8 November 202634 issues · 84 checks
This review found 34 issues worth fixing on paperwrld.com, 14 of them high impact, across 84 checks. The most urgent: main-thread work: 11.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #56,215 of 92,225 reviewed websitesbeats 34%
- #33,925 of 48,932 online storesbeats 26%
- #31,943 of 44,113 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 146 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 173 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 198 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 208 ms |
| Jul 11, 2026 | 200 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 195 ms |
| Aug 1, 2026 | 192 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 205 ms |
| Sep 5, 2026 | 194 ms |
| Sep 12, 2026 | 193 ms |
| Sep 19, 2026 | 190 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 178 ms |
| Oct 10, 2026 | 177 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,992 HTML elements
The page has 6,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
450 ms · 4.1 MB42 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (vitals.app, Shopify and Clarity and others), adding 2.5 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
600 ms · 446 KiBAbout 446 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
vitals.app adds 697 ms
697 msvitals.app costs a phone 697 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 414 ms. During a long task the page ignores taps.
Shopify adds 366 ms
366 msShopify costs a phone 366 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
310 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.
azurefd.net adds 133 ms
133 msazurefd.net costs a phone 133 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
142 KiB13 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.9 s
19.9 sThe page becomes fully interactive after 19.9 s. Good is under 3.8 s.
Total Blocking Time: 2.8 s
2.8 sScripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 797 ms
797 msReal visitors wait 797 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 8.0 MB in 295 requests
8.0 MBYour homepage downloads 8.0 MB in 295 requests on a phone: images 5.4 MB (63), scripts 1.6 MB (143) and other files 741 KiB (77). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
BUTTERFLYGIFTVIDEO-ezgif.com-video-to-gif-converter_1_1.gif weighs 6.2 MB. On a phone connection a single image that size takes seconds.
5 images in older formats
5 images (6.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.3 g of CO₂ per visit
2.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.26 g of CO₂e: 271.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 175 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“PaperWrld” and “Your satisfaction is our success”). One clear main headline is easier for people and search engines.
Structured data has 2 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
287 internal links, 10 external
The homepage links to 287 pages on paperwrld.com and 10 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Shop the best Stationery items for you Journal & Scrapbook from paperwrld.com. Free Shipping over $50. 30-Day Money Bac…”.
Title: 54 characters
Your title is a healthy 54 characters: “PaperWrld - Stationery, Journaling & Scrapbooking Shop”.
Canonical URL set
The canonical URL is https://paperwrld.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://paperwrld.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,084 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://paperwrld.com/llms.txt (195 KiB, 1,615 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://paperwrld.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://i.imgur.com/EHjNmTM.png.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
2 checks passed
Tap targets are thumb-sized
41 of 48 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,533 words of copy
The homepage carries about 1,533 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Contact Us”, “Track Your Order” and “Start shopping”.
31 short forms
31 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Klaviyo, Microsoft Clarity, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paperwrld.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gift Card Hero All In One · Microsoft Clarity · Avada Aeo Optimizer · Vitals · Klaviyo Email Marketing Sms · Avada Seo Suite · Sami Wholesale · Blaze Blocker · goaffpro.com · richpanel.com · seel.com · postscript.io · enhencer.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on paperwrld.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.