parade.ca website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +4%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 168 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.2 MB

  2.2 MB

  Your homepage downloads 2.2 MB on a phone, 173 KiB of it images (8%). Under 2 MB keeps phones on slow connections fast.

• About 0.6 g of CO₂ per visit

  0.63 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 39 text elements with low contrast

  39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 3 tap targets too small

  3 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 6 images without alt text

  6 images have no alt text, which hurts accessibility and image search.

  View sourceElements (2)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 50 form fields without a label

  50 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

  Elements (1)

• 2 H1 headlines

  There are 2 <h1> headlines (“<img src="//parade.ca/cdn/shop/files/PARADE_LOGO_…” and “Hello Holidays”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (318 characters)

  Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 156 internal links, 2 external

  The homepage links to 156 pages on parade.ca and 2 external pages.

• 1 page without an H1

  https://parade.ca/collections/zip-rompers has no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page slow to respond

  https://parade.ca/collections/zip-rompers took over 3 s to send its HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

• 10 small tap targets

  10 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 587 words of copy

  The homepage carries about 587 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 17 cookies set on arrival

  17

  Opening the homepage sets 17 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 40 other companies contacted

  Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.