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parah.com website review

Visit site (opens in a new tab)Reviewed 19 October 202632 issues · 74 checks

This review found 32 issues worth fixing on parah.com, 8 of them high impact, across 74 checks. The most urgent: page weight: 9.4 MB in 137 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s875 msJul 18Sep 261.2 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20262.9 s
Jul 25, 20262.2 s
Aug 1, 20261.8 s
Aug 8, 20261.5 s
Aug 15, 20261.3 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
98 ms81 msAug 8Sep 1294 ms
Show as table
DateReal-visitor tap response (INP)
Aug 8, 202696 ms
Aug 15, 202687 ms
Aug 22, 202693 ms
Aug 29, 202687 ms
Sep 5, 202683 ms
Sep 12, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of parah.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. parah.com at 0.4 s0.4 s
  2. parah.com at 0.8 s0.8 s
  3. parah.com at 1.2 s1.2 s
  4. parah.com at 1.6 s1.6 s
  5. parah.com at 2.0 s2.0 s
  6. parah.com at 2.4 s2.4 s
  7. parah.com at 2.7 s2.7 s
  8. parah.com at 3.1 s3.1 s

Speed

9 to fix77
  • Use efficient cache lifetimes

    200 ms · 5.8 MB

    61 files are served with short cache lifetimes, so returning visitors download them again (5.8 MB).

  • Improve image delivery

    4.6 MB

    8 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, Google Tag Manager and Facebook and others), adding 1.1 MB and 1.3 s of main-thread time.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • iubenda adds 468 ms

    468 ms

    iubenda costs a phone 468 ms of main-thread work and 173 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 399 ms

    399 ms

    Google Tag Manager costs a phone 399 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    339 KiB

    About 339 KiB of JavaScript is downloaded but never used on this page.

  • Facebook adds 280 ms

    280 ms

    Facebook costs a phone 280 ms of main-thread work and 224 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 229 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    32 KiB

    About 32 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 345 ms

    345 ms

    Your server sent the HTML in 345 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix81
  • Time to Interactive: 13.9 s

    13.9 s

    The page becomes fully interactive after 13.9 s. Good is under 3.8 s.

  • Total Blocking Time: 584 ms

    584 ms

    Scripts block taps and scrolling for 584 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 96 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest content (LCP) got 53% faster for real visitors

    -53%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image “Parah”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 9.4 MB in 137 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 137 requests on a phone: images 4.8 MB (10), media 3.1 MB (4) and scripts 1.2 MB (69). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    3.5 MB

    7 images are downloaded at several times the size a phone draws them, for example TRACY-TRIS-TIRAGREEN-CAMOU--1197__NEW.jpg at 1,859 px wide, shown at 204 px. Resized copies would save about 3.5 MB.

  • 4 images over 500 KB

    4 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (4.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 319.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8893
  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Positive tabindex

    3 elements have a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • Structured data has 2 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: url is not an absolute URL ("https://parah.com/https://www.parah.com")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 61 internal links, 3 external

    The homepage links to 61 pages on parah.com and 3 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Discover Parah: swimwear, lingerie, and loungewear inspired by Italian beauty. Elegance and quality for every occasion.…”.

  • One H1 headline

    Your main headline reads: “.mount-header.is-sticky:not(.is-sticky-always) .header .logo-img, .mount-header.is-sticky:not(.is-sticky-always) .heade…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Parah | Official Online Shop Swimwear & Lingerie”.

  • Canonical URL set

    The canonical URL is https://parah.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.parah.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “en is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 139 words

    The homepage has only about 139 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”, “subscribe now” and “CONTACT US”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parah.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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